Tesco Diets and ConsumerBase Combine to Promote Total Wellbeing Diet

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Search Engine Marketing efforts will aid in making the popular diet accessible and available in the UK.

Tesco Diets is working with digital ad agency ConsumerBase on its Search Engine Marketing (SEM) efforts for the new Total Wellbeing Diet, ConsumerBase has announced.

The Total Wellbeing Diet has all the makings of a phenomenon. It has already received worldwide media attention including major print and Web portal coverage in the UK. Internationally, nutritionists agree that Total Wellbeing could soon rival such mainstays as Atkins and GI Diet in popularity. Indeed, in its native Australia alone, a book on Total Wellbeing is expected to soon top one million, replacing Harry Potter and The Da Vinci Code on bestseller lists.

The diet was designed by Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO), that country’s national laboratory. Proponents of Total Wellbeing assert that its combination of complex carbohydrates, unsaturated fats and slightly higher protein intake provide optimal nutritional balance and enable significant weight loss.

John Callan, Business Development Manager of Tesco Diets, stated, “We are proud to be the exclusive online distributor of The Total Wellbeing Diet in the UK and we are confident that ConsumerBase will be an effective partner in generating awareness about this exciting programme.”

Nick Seckold, Managing Director of London-based ConsumerBase, added, “We are, frankly, thrilled that Tesco Diets has chosen us to direct the Search efforts for such a high-profile campaign. We look forward to driving extraordinary results for them.”

The Total Wellbeing Diet SEM campaign is currently operating and will be ongoing.

About Tesco Diets

Tesco Diets (http://www.tescodiets.com) is the UK’s largest online dieting service. The website offers 15 different meal plans all of which can be personalised by qualified nutritionists to suit individual tastes and requirements. In partnership with Tesco PLC, the UK’s largest food retailer, Tesco Diets provides customers with subscription plans on a weekly basis. For more information, visit http://www.tescodiets.com or call +353-1-877 0027.

Contact: John Callan, Business Development Manager

About ConsumerBase

ConsumerBase is a multi-channel e-marketing agency with clients in the United Kingdom and North America. Operating from offices in London and Chicago, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit http://www.consumerbase.co.uk or call 0207 292 8204 ext. 105 in the U.K and 877 440-3282 in the U.S.

Contact: Anthony Harvath, Public Relations Director

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Anthony Harvath
CONSUMERBASE
0207 292 8204
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