Marketing Experts Face New Challenges in Faceless World

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Face-to-face marketing is reemerging as a primary marketing tool with businesses looking to strengthen local roots and increase business opportunities in the local market.

Marketing firms find themselves scrambling to help clients build brand recognition and credibility in the age of a faceless internet world.

Long gone are the days of doing business with a handshake – or are they? While many businesses continue to concentrate solely on the Internet to gain customers, there is a growing trend towards facilitated face-to-face marketing for business to business and business to consumer relationships.

An expected backlash to the second Internet boom is a desire for many professionals and consumers to again build relationships through face-to-face marketing. Rather than transacting business in chat rooms, many professionals are looking to chat in a room with other relevant professionals.

Leading this charge towards traditional face-to-face marketing are firms like 6 Degrees Networking that help businesses develop long lasting and beneficial relationships through facilitated face-to-face networking events.

Many professionals are seeking an opportunity to quickly develop relationships with clients, business-contacts and colleagues that consequently build their business.

There is still tremendous growth that can be realized when maximizing your local base and your local relationships. As some businesses reach across oceans to maximize revenue, other businesses are finding greater success reaching instead for a handshake with a local business person or consumer.

Though this growing trend towards facilitated face-to-face marketing is unlikely to take a bite out of business being transacted on the Internet, nor is it intended to, many of the most successful businesses are finding themselves maximizing their local reach before concentrating resources on a more global reach.

With firms like 6 Degrees Networking bringing local business leaders and customers together in Grand Rapids and Denver and Colorado Springs, face-to-face marketing and networking seems to be a logical first step for any business looking to expand their consumer base and maximize sales and revenue.

The Internet will remain a great resource for globalizing a business’ appeal and reaching broader audiences, while face-to-face networking is still the most powerful way to reach local markets and sure up a business’ local base.

ABOUT US

6 Degrees Networking strengthens and develops business relationships through unique, facilitated workshops. By developing relationships in the local area, businesses are able to strengthen their core and realize business growth.

Paul Manring

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Paul Manring
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