Washington, D.C. (PRWEB) February 2, 2006
The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, announced today that it will present a new series of complimentary webcasts called, "Recruiting in Today's Colleges." The series has been developed in cooperation with MonsterTRAK, a college-targeted career site, which also underwrites HCI's College Recruiting Learning Track.
Reaching college students has always been an important component of employment recruiting, but today it is even more critical that organizations know how to tap into this candidate pool. The Google Generation (Generation Y) is the largest demographic population in the United States since the Baby Boomers, and those who aren't already in college will be soon. There is enormous potential for recruiters who can connect with these future members of the workforce.
Nevertheless, recruiting this generation is not like recruiting past generations. Today's college students blog, use IM, and listen to presentations on MP3 players. Because it is essential to reach college students on their terms, recruitment professionals must become new media savvy.
"Traditional methods of recruiting don't resonate with 21st century college students," said Allan Schweyer, HCI's Executive Director. "You must meet students on their turf, and their turf is the latest technology."
The new series kicks off with "Getting to College Students Using the Web Tools They Live and Love," on Wednesday, February 15, 2006, from 12:00PM to 1:30PM EST. MonsterTRAK, a college-targeted career site, underwrites the session and the series.
The February 15th webcast features new media experts who will explain how to reach college students and form meaningful relationships with them using the latest technology. Future webcasts in the series focus on best practices case studies.
Human Capital Institute webcasts are powered by iLinc, and are free to all HCI members and registered guests. Participants are eligible to receive re-certification credits from HRCI for each webcast. Those who complete the course by attending all four sessions will gain re-certification credits toward HCI's Human Capital Strategist designation.
To register for this and subsequent webcasts in the series, and for a list of other Human Capital Institute webcasts, please visit Events at http://www.humancapitalinstitute.org. To register by telephone, please call 866-538-1909.
MonsterTRAK, a division of Monster, was founded as JobTRAK in 1987 and acquired by Monster in 2000. A college-targeted job site, MonsterTRAK incorporates the knowledge and experience of Monster to match students and alumni with full- and part-time employment, internships, and on-campus employment. For more information, please visit: http://www.monstertrak.com
About iLinc Communications, Inc.
iLinc Communications, Inc. is a leading developer of Web Conferencing software and audio (phone) conferencing services for highly secure and cost-effective collaborative meetings, presentations, and training sessions. For more information, please visit: http://www.ilinc.com
About The Human Capital Institute
The Human Capital Institute is a think tank, educator, and global professional association dedicated to the advancement of talent management practices with individuals and organizations. HCI serves as a catalyst for innovative thinking in integrated talent strategy, acquisition, development, engagement, management, and measurement. Through research and collaboration, HCI programs collect original, creative ideas from a field of the brightest thought leaders in talent management. Those ideas are then transformed into measurable, real-world strategies that help its members attract and retain high-performing people, build a diverse, inclusive workplace, and leverage individual and team performance throughout the enterprise. HCI members represent a broad coalition of educators, talent managers and executives. For more information, please visit: http://www.humancapitalinstitute.org
Human Capital Institute
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.
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