Fedex, Office Depot, Dell and American Express Lead Satisfaction Survey of 4,000 Small Business Managers

For the third year in a row, Federal Express, Office Depot, Dell and American Express, were viewed most favorably as suppliers in a survey of 4,000+ by small business managers completed by Small Business Digest at www.2sbdigest.com.

(PRWEB) February 2, 2006 -- For the third year in a row, Federal Express, Office Depot, Dell and American Express, were viewed most favorably as suppliers in a survey of 4,000+ by small business managers completed by Small Business Digest at www.2sbdigest.com.

In its annual survey, readers were given a list of 18 top brands, five satisfaction choices and asked:

“For the following national brands please indicate your general overall opinion as to their handling of small business clients?”

The clear leaders are Federal Express, rated very favorable or favorable by almost two out of three respondents (64.7), followed by Office Depot with 61.3% and Dell computers with a 58.4% rating. American Express took fourth place in the 18 top providers with a combined 50% positive response rate.

4,000 Respondents
The more than 4,000+ respondents to the survey conducted at the end of 2005, rated these industry leaders in five categories from very favorable to very unfavorable. The 18 brands chosen for the survey make it a point to target small firms and often enjoy the highest ratings from their constituents.

With the exception of American Express, brands most in tune with their clients were also ranked the lowest in negative comments from respondents. The big card issuer having a combined negative rating of 16.7% as compared to Bank One’s negative rating of 15.4%.

Brand   Very      
        Favorable   Favorable   Combined
Federal Express   12.9%   51.4%           64.3%
Office Depot   8.2%   53.1%           61.3%
Dell           14.4%   44.0%           58.4%
American Express13.8%   36.2%           50.0%
Staples           8.2%   41.2%           49.4%
MasterCard   5.3%   41.9%           47.2%
Visa           5.3%   41.7%           47.0%
Kinko           6.2%   39.3%           45.5%
Microsoft   7.3%   37.5%           44.8%
Hewlett Packard   8.2%   35.5%           43.7%
Intuit           8.4%   26.1%           34.5%
Pay Pal           6.0%   21.1%           27.2%
Verizon           3.8%   23.3%           27.1%
Pitney Bowes   2.1%   19.7%           21.9%
AT&T           1.3%   17.5%           18.8%
Sprint           2.2%   15.7%           17.9%
Bank One   3.1%   14.0%           17.1%
ADP           2.7%   12.8%           15.5%
More data is available at http://www.2sbdigest.com/articles/06/01/1.shtml

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