National Gypsum Launches New Spanish Website

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New website developed to provide tools and resources to Spanish speaking Hispanics in construction.

In an effort to make its resources available to all its users, National Gypsum, a leading manufacturer of gypsum wallboard and related products, announced today the launch of the Spanish version of its award winning website. Hispanic construction professionals are now able to find all the information about the company’s products and resources, including Material Safety Data Sheets (MSDS), submittals, guide specifications and product literature. The website can be accessed at http://www.nationalgypsum.com/espanol or by clicking the link Espanol on the website http://www.nationalgypsum.com.

National Gypsum is the first company in the gypsum industry to offer its users all of its online resources in Spanish. The company enlisted the help of Enventys Latino Market Solutions, a fully integrated product and business development firm, and Vialogix, developers and designers of National Gypsum’s award winning website. “Vialogix helped us extend our original site architecture, which our customers have told us they like using due to its ease of use, to our new Spanish language site. Enventys’ expertise was invaluable in specifically tailoring the content of this site to this important, fast growing customer segment,” said David Drummond, Director of Marketing at National Gypsum.

The Hispanic portion of the U.S. labor force has increased rapidly over the last decade, particularly in construction, which has a larger share of Hispanic workers than any industry, except agriculture. According to the Pew Hispanic Center, 24.2% of construction workers are Hispanic. The number of Hispanic construction workers quadrupled in the last two decades.

“The Hispanic labor force is a very important part of our industry. By providing our website in Spanish we want to be the destination of choice for the Hispanic construction worker looking for product information and want them to see National Gypsum as a partner throughout their career,” added Drummond

“National Gypsum just made a major step in reaching out to the Hispanic construction professional,” said Alfredo Garza, Director of Hispanic Marketing at Enventys. Some estimates already put the number of U.S. Hispanics on line at 12.4 million and growing 15% to 20% annually, four times faster than in the general population. “I really believe that they will be rewarded with the loyalty of Hispanic customers for taking the lead with this important initiative,” added Garza

"National Gypsum has made a conscious effort to listen to customer feedback and deliver a consistent user experience across all their web properties. The Spanish language site caters to an important audience and continues the National Gypsum trend of giving customers the information they need to make intelligent purchasing decisions," said Rob Norris, President of Vialogix.

About National Gypsum

National Gypsum is a fully integrated manufacturer and supplier of building products used worldwide. Primary emphasis is on Gold Bond® brand gypsum wallboard, ProForm® brand interior finishing products, and PermaBase® brand Cement Board, in addition to a new XP family of abuse, impact, mold and moisture resistant products. Based in Charlotte, NC, privately held National Gypsum operates more than 40 facilities throughout the United States and Canada.

Contact:

David Drummond

Director of Marketing

National Gypsum

(704) 365-7293

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