Promo Only MPE Delivers MAC First to Digital Distribution Music Market

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Leading Digital Delivery System to Offer New Features Including iPod Support and Music Video Delivery

Promo Only MPE today made another industry first unveiling a MAC version of its leading digital distribution system. The Promo Only MPE System is the only product of its kind to offer full MAC support.

In keeping with Promo Only’s tradition of listening to and acting upon end-user demands, and with 42,000,000 iPod devices sold to date, the new system will also provide a host of enhanced features, including full iPod support. The Promo Only MPE System will be first of its kind to work in conjunction with the iPod, further distinguishing itself from market competitors.

New features include the following:

Music video delivery – users will now be able to watch previews of music videos through the Promo Only MPE System. The Promo Only MPE System will support Windows Media, QuickTime and Real files

iPod support – users will be able to export AAC files directly from their Promo Only MPE player into iTunes. Files will be transferred at a user specified bit-rate ranging from 128 to 320. The Promo Only MPE System will also auto-import supporting graphics and song information directly into both iTunes and the various iPods

Linear HD file support – the new Promo Only MPE System also supports the full delivery of linear HD audio of every track distributed through the system. This will further support both the satellite providers (XM, Sirius) and HD radio stations

“As a long time MAC advocate, we are delighted that Promo Only is the first to launch a MAC version of a digital music distribution system,” said Jim Robinson, CEO of Promo Only. “The Promo Only MPE System continues to innovate and set industry standards. This new software is not just a "port" to the MAC OS, but was built from the ground up with the MAC user in mind and integrates seamlessly with an iPod.”

“With iPod support our customers will be able to directly transfer music files and graphics straight from the Promo Only MPE System onto their iPods. Our system gives consumers a product that is flexible enough to meet their needs, allowing us to immediately get music to new audiences and markets,” concluded Robinson.

“With the addition of MAC compatibility as well as significant enhancements to the player’s features, we are confident that the Promo Only MPE System will maintain its position as the digital distribution system of choice for the music industry in 2006,” added Dean Ernst, Director of Promo Only MPE. “Increasingly customers are turning to us to better their end-user experience. These new additions will continue to build upon the reputation of excellence we have established in this area.”

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has over 5,600 individual registered users. In excess of 8000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.

Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player™, Radio Destiny™, and MPE™. Established in 1991, the company is headquartered in Vancouver, Canada.


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Alastair Duncan
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