From Signed Footballs to Stuffed Armadillos, Mpire’s Free Researcher Tool Helps Score Big Bucks for Thousands of eBay Sellers

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Researcher tops 15,000 free searches in just 20 days; adds new features to make getting top dollar from eBay listings even easier.

Thousands of eBay sellers are learning that a small investment in time can have big results on their bottom line thanks to Mpire Researcher, a free online tool that instantly arms sellers with crucial eBay listings recommendations that can help maximize profits. Launched last month by Mpire, a provider of web-based services that dramatically simplify the way small businesses sell online, more than 15,000 searches have already been performed on Researcher, which shows the average eBay selling prices and listing recommendations for any item based solely on data from the most recent sales that sold for the highest prices.

Among the most popular searches*, iPod interest dominates (the Nano takes top dollar on Tuesdays), while Xbox 360 (choose a one-day auction-style listing to get the highest price) comes close behind. Searches for Seahawks memorabilia (which flies out the door from 7-8 p.m. PST), have been fueled by the Super Bowl.

“We’re amazed at the huge following Researcher has already attracted. Mpire is dedicated to helping eBay sellers succeed, so it has been incredibly satisfying to hear positive feedback from the eBay community indicating Researcher is saving them valuable time and leading to better listing decisions,” said Dave Cotter, CEO of Mpire. “A lot of people have also found Researcher addictively fun, and in response to football frenzy, we’ve even set up a special Mpire SuperScore Central site to track each Super Bowl team’s ‘eBay sales performance’ leading up to Detroit’s big game. As Researcher popularity grows, we look forward to consistently delivering a valuable experience and meeting users’ needs.”

Already, Mpire has added several new features to Researcher based directly on feedback from eBay users. The most prominent updates include the ability to save previous searches; a link that instantly allows users to view their most recent 20 searches; and the ability to email search results to others.

A look at some of the most recent eBay sales trends, including Super Bowl stats, as tracked by Researcher shows that:

Popular Searches & Suggested Listings: More than 15,000 searches have been performed through Researcher, with the most popular times to search being 9 a.m., noon, and between 1 to 3 p.m. Some of the items people are most curious about, and their latest top selling prices and listing recommendations include:

Original iPod

Average selling price: $198.13

Average start price: $57.43

Best key words:    iPod, MP3, Apple, and New

Best day to end: Sunday

Best time to end: 6-7 p.m. PST

Recommended auction duration: 7 days

Gymboree Merchandise

Average selling price:    $25.14

Average start price:    $9.12

Best key words:    NWT, Gymboree, 2T, 3T

Best day to sell: Tuesday

Best time to end: 7-8 p.m. PST

Recommended auction duration: 7 days

Xbox 360

Average selling price: $517.66

Average start price: $244.70

Best key words:    360, Xbox, Microsoft, Premium

Best day to sell: Monday

Best time to end: 6-7 p.m. PST

Recommended auction duration: 1 day

Top Categories: Of the ten thousand plus searches performed on Researcher to date, items most commonly fell into these recommended categories (in order):

DVDs & Movies > DVD

Books > Nonfiction Books

Clothing, Shoes & Accessories > Women's Shoes

Clothing, Shoes & Accessories > Women's Accessories, Handbags > Handbags, Bags

Video Games > Systems

Anything & Everything: Proving eBay is truly a diverse marketplace, sellers have been obtaining listing recommendations for everything from teddy bears to tattoo machines. Some of the more interesting searches include “dragon egg” (top average price is $43.79), “septic tank cleaner” (75% of listings sell, with a top average price of $49.11) and a “stuffed armadillo,” which surprisingly has a 96% successful sales rate and yields a top average price of $113.68.

Super Sales: The website Mpire SuperScore Central (http://www.mpire.com/superscore) has been set up to track each team’s eBay performance leading up to the big game, using Researcher data. So far, Seahawks merchandise is selling for the most, with a top average price of $149.26 compared to the Steelers $100.59. Other bowl-bound data shows:

The number of listed Super Bowl tickets has soared over the past five days by 252%; the current average price for a pair of tickets is $5072.21

Official programs from past super Bowl games sell for an average of $22.80

Steelers pennants are outselling Seahawks $18.22 to $13.74, while Seahawks bobbleheads take top dollar with an average top sales price of $31.88 vs. Steelers $29.60

Ben Roethlisberger merchandise has had a 30% increase in items sold in the past five days, while Matt Hasselbeck wins out with a 38% increase; however, Roethlisberger’s signed football is in the lead selling for $109.22, with Hasselbeck’s trailing behind at $65.95

For more trend information or to start using Mpire Researcher, visit http://www.mpire.com.

About Mpire

Mpire is committed to empowering millions of people to run their own online business. Mpire’s complete, easy-to use services dramatically simplify how online business owners manage all aspects of their business activities, making online sellers more successful. Mpire’s web-based suite of free and affordable flat-rate subscription services seamlessly integrate all the tools an online seller needs to better track, manage and successfully operate their business. Mpire’s services include Mpire™ Builder, a complete end-to-end auction management service, Mpire™ Researcher, a free tool that shows average selling prices and listing recommendations for top listed items, and Mpire™ Launcher, a free listing service. Together, Mpire’s services save business owners valuable time and provide them with powerful management insights, allowing them to make more informed decisions and concentrate on growing their business. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Visit http://www.mpire.com for more information.

*Editor’s Note: Data provided in this release is provided solely through the Mpire Researcher tool and Mpire’s independent analysis of current eBay listings, and is not provided directly from eBay. As statistics are subject to change as sales close, please contact Amanda Foley at 206.706.0508 for the most recent and accurate data.

Media Contact:

Amanda Foley

Duo PR, for Mpire

206.706.0508

amanda@duopr.com

http://www.duopr.com

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