Demandware Strengthens Management Team with Addition of Two New Executives

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Seasoned Technology Executives Bring Extensive Experience in Building Services and Sales Organizations as the Company Enters Next Phase of Growth

Demandware, Inc. (, provider of the ecommerce platform that offers merchants the optimal combination of control, flexibility and a usage-based pricing model, today announced the appointment of two senior executives, Jeff Barnett and Philip Jefferson. The seasoned technology executives bring value operating experience and success to their new roles to Demandware as the company enters its next phase of growth, with 12 employees hired in the last 30 days and plans for an additional 6 hires in the next quarter. Barnett, with 20 years of industry experience, joins Demandware as senior vice president of field operations. Philip Jefferson will serve as Demandware’s vice president of services, bringing more than 18 years of sales and management experience.

“With customers including Vermont Teddy Bear, Gardener's Supply, Zabars, Ansel Adams, and, Demandware has already demonstrated success and built momentum. We were looking for seasoned, successful entrepreneurs with strong operating experience to lead our operations and services organizations to the next level of growth, and we were impressed by Jeff’s and Philip’s track records,” said Demandware president and CEO Stephan Schambach. “Jeff built several sales and services organizations, dramatically improving both the bottom line and customer satisfaction. Philip has a strong track record of business growth and achieving results for companies ranging from start-ups to well established firms. We are looking forward to having them bring their experience and drive to Demandware.”

Jeff Barnett to Lead Demandware’s Field Operations Organization

As senior vice president of field operations, Barnett will direct all efforts pertaining to sales and services including consulting, partner enablement, training, and technical support. Barnett brings a wealth of sales and services experience to the Demandware team. Prior to joining Demandware, Barnett successfully built and ran multiple consulting and sales organizations at Siebel Systems, Edocs, ArborText, and Kenan Systems. He brings to Demandware extensive background in the enterprise software industry, including strong operating experience in general management, sales and marketing, professional services, and product management.

Philip Jefferson to Oversee Services

Reporting directly to Barnett in his new role as vice president of services, Jefferson will be responsible for the company’s professional services relationships, as well as staff and business development. Additionally, he will be charged with maintaining advisory relationships with clients. Previously, Jefferson was the Global Solution Leader for the CRM Optimization Group, within the advisory services division of MasterCard. Prior to that, he was the Managing Director in charge of service offering development and delivery for Watch Hill Partners, Inc. – acquired by MasterCard in May 2004. Over the course of his career, he has held management positions within several consulting firms, including Price Waterhouse, Groupe Bull [Integris], and Covansys.

About Demandware, Inc.

Demandware provides an enterprise-class ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full ecommerce application suite with a usage-based pricing model. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit

Note to Editors: Photos available, contact Chris McManaus at 718-832-9154, Vicki Sakakeeny at 781-475-8720.


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