Philadelphia, PA. (PRWEB) February 7, 2006
The Borden Agency, the only Mobile Marketing agency that’s also a Mobile Marketing consultancy, announces a new addition to its staff with the hiring of Mark Sanger for the position of VP of Business Development.
Mark's career in Marketing started in 1997, and he brings to the table a vast array of Mobile Marketing experience, including working on strategy development, consumer experience design, custom vehicle fabrication, internet & database marketing and much more. Mark left his previous job (a mobile marketing vehicle manufacturer) because he felt he was not able to completely represent the Brand's best interest. "It seemed as if there was always a conflict of interest between ‘just selling more’ and providing solutions to meet the client's objectives." said Sanger "The Borden Agency allows me to fully consult Brands on what is the best solution to meet their goals... I'm very happy that I can provide unbiased advice and consultation to the people we serve."
According to CEO Larry Borden, Mark fits right in with his strategy of “intelligent growth”. “Growth is always a tricky thing” says Borden. “You can’t just hire someone simply because you have a position that needs filling. You have to hire the RIGHT person. That’s been our policy at The Borden Agency, and that’s what we’ve done with Mark. We put the right person in the right place to better serve the Mobile Marketing needs of our clients.”
The Borden Agency also announces the promotions of Rachel Konar to VP of Client Services, and of Erin Mayer, who has been promoted to Account Coordinator. Borden notes, “Erin is coming off of the road, where she was tour manager, and will now be working with clients from the office. Her seven plus years of touring experience will only help to better serve our clients.”
About The Borden Agency
The Borden Agency, headquartered in Philadelphia, PA is the only Mobile Marketing agency that’s also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, D.O.T. laws, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Additional information about The Borden Agency may be accessed at the company’s website, http://www.thebordenagency.com.