(PRWEB) February 3, 2006
“Nobody writes the facts about Chuck Norris. They get written themselves in fear of him.” This and hundreds of other more or less absurd facts about the popular actor have been circulating the Internet and making a great hit. True facts about the actor can be found at http://www.chucknorristruefacts.com. The site promotes Chuck Norris's autobiography entitled “Against All Odds” and it was designed by MindChili creative agency (http://www.mindchili.com).
“It is a perfect moment to use viral and guerrilla marketing tricks,” says Małgorzata Woźniakowska, MindChili Managing Director. “Chuck Norris is on everybody's lips and the so-called facts Web sites are very popular. We realized that this opportunity had to be taken advantage of immediately. The forthcoming St. Valentine’s day was another incentive to start acting.” “Learn the truth about Chuck Norris” is the catchword of the campaign, which is supported by Google AdWords and targeted at the Internet surfers from the USA and Europe.
The service was created in less than no time. First, the landing page was launched, where visitors could read random facts about Chuck Norris, order the actor’s autobiography and buy a T-shirt with an image of the famous Texas Ranger or selected quotes.
The Valentine edition of the service includes ... a pink cowboy hat and offers the feature of sending Valentine’s greetings. “E-cards have been prepared to suit the tastes of those who both love and hate the St. Valentine's day,” Małgorzata Woźniakowska says. “Everyone can express their feelings and opinions about the festival.” Viral marketing - the basic tool applied in this campaign by MindChili - requires some emotional involvement on the part of the Internet users. This involvement builds on the juxtaposition of the Texas Ranger’s image and sweet hearts that are symbols of St. Valentine's Day.
St. Valentine’s gadgets can also be found in the e-shop that sells T-shirts. One of the new designs presents a nurse who smiles sweetly and says, “I love Chuck Norris.” This T-shirt surely can make a funny St. Valentine gift for one's girlfriend. One can also choose from sexy tops, stickers and ... black male boxer shorts with a pink heart on them.
The next scheduled stage of the campaign will be entitled “Are you getting bored?” and it will involve a game where players become Chuck Norris and ... fight the fake facts! MindChili wants to use the perverse boredom slogan to maintain a highest interest among the Internet users with the help of viral marketing methods.
“The technology for promoting the campaign in search engines and analysing statistics is a crucial element of the action,” says Łukasz Dyszy, Technical Director of MindChili. “We decided to combine Google AdWords and Google Analytics with extra emphasis on analysis of outbound links.” The whole service is kept up-to-date on the basis of the statistics in order to maximize the conversion level.
Is the quickest way to a man’s heart with Chuck Norris’s fist? Visit the Valentine’s edition of http://www.chucknorristruefacts.com and see for yourself.
MindChili is an electronic media and Internet-oriented creative agency.
For more information visit: http://www.mindchili.com
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