New Orleans Publishes Digital Visitors Guide With NXTbook Media™

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New Orleans Convention and Visitors Bureau leverages technology to release Digital Visitors Guide produced by NXTbook Media.

Bound and determined to replenish tourist revenues to their pre-Katrina point of nearly five billion dollars annually, the New Orleans Metropolitan Convention and Visitors Bureau has published its 2005-2006 Visitors Guide online in a digital format provided by NXTbook Media™. The Visitors Guide is free and available on the Bureau’s website, located at Online, visitors may view the one hundred and fifty-six page guide in its entirety, as well as print or e-mail copies of the guide to others.

The NXTbook allows magazine, book and brochure publishers to present an optimized copy of their printed material on a standard Internet browser. The addition of hyperlinks, audio and even videos presents readers with a media-rich experience impossible to replicate in a standard print format.

Kim Priez, Vice President of Tourism for the Bureau said, “As the city continues rebuilding, it’s vital that we find new and innovative ways to tell people that “New Orleans is open for business.” The NXTbook format enables us to send that message to our online audience. While we encourage anyone who wishes to order the Visitors Guide in print to please do so, the digital edition gives us a way to show our great city without the added costs of publishing and distribution.”

Spencer Ewald, president of NXTbook Media™ said, “Every customer we have wants to expand their reach and simultaneously reduce their costs. NXTbook accomplishes this by merging the distribution economics of the Internet with the look of printed materials. In this case, the needs of the customer were especially critical and we’re proud to work with the Bureau and assist them in delivering this very important message.”

About NXTbook Media™

NXTbook Media™ optimizes print publications for use on the Web. NXTbook™ Media’s digital publishing application helps clients market and broadcast print materials in easy-to-read electronic editions over the Internet using only a standard Web browser. Customers including Advanstar Communications, Hewlett-Packard, Reed Business Information, Prism Business Media, Cisco, Valpak, CMP, Thomas Publishing, VNU Media, Weaver Official Publications, Hanley-Wood, Kia, Vance Publishing and Ziff Davis choose NXTbook Media™ to expand the reach and effectiveness of their print materials. Named as one of the “100 Companies that Matter Most in the Digital Content Industry” for two consecutive years by EContent Magazine, NXTbook Media is privately held and headquartered in Lancaster, PA.

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Marcus Grimm
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