Atlanta, GA (PRWEB) February 8, 2006
Atlanta-based Mobile Transit Authority LLC (MTA) today announced it has opened its doors creating the first mobile agency to specialize in assisting brands in employing the growing potential of the mobile channel as an integral part of their marketing mix.
With over 195 million mobile users in the United States, the mobile channel is a powerful medium for reaching the hard-to-reach consumer, particularly TWEENS, Gen X, and Gen Y. From cell phones to PDA’s to iPods, the mobile medium is poised to become a powerful marketing channel for marketers large and small. “Mobile is a channel with unique characteristics, complexity and a proliferation of content and applications. Employing mobile, therefore, as part of the marketing mix requires focused expertise to determine the optimum mobile solution,” says Bob Evers, Managing Director.
“Still in its infancy, the mobile medium can be a perplexing environment for marketers to understand and employ. We recognized the need in the mobile space for experienced professionals to steer marketers down the right road without getting them lost, ” says David Miranda, Principal Driver of Marketing.
Mobile Transit Authority has been founded by an experienced group of mobile marketing, technology and internet entrepreneurs. “The agency embraces an agnostic, 360° approach for our clients meaning we employ best practices sourcing the best-in-class companies and solutions in the mobile space,” says Emil Friis, Principal Driver of Technology.
From strategic planning to campaign development to execution, Mobile Transit Authority is the first agency of its kind in the mobile medium. “We act as the mobile marketing department for our clients. We make things simple,” says Mark Moehlman, Principal Driver of Mobile Media Solutions.
“At Mobile Transit Authority, our goal is to show our clients the best route, find the best mobile vehicles, and drive success,” says Evers, “on time and on budget.”
About Mobile Transit Authority
Mobile Transit Authority LLC (MTA) is an Atlanta-based mobile marketing agency founded by an experienced group of mobile marketing, technology and internet entrepreneurs.
The MTA is the first entity in the mobile medium to offer clients a spectrum of best-in-class mobile marketing B2B and B2C solutions including strategic consulting, brand planning, mobile campaign development and management, and custom application development.
Mobile Transit Authority and Moving Mobile To the Masses are trademarks and service marks of Mobile Transit Authority LLC
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