MPi Showcases Advanced Repair Guidance Information System at NADA 2006 that Helps Car Dealers Capture Share of Unrealized $60 Billion Aftermarket

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Mobile Productivity, Inc., a premier supplier of proprietary diagnostic, repair information and service merchandising solutions to the automotive industry, today announced that the latest version of its customized Automotive Repair Information System, (ARGIS™) will include additional inspection, up-sell and repair processes measured and tracked by a series of management reports.

Mobile Productivity, Inc., (MPi) a premier supplier of proprietary diagnostic, repair information and service merchandising solutions to the automotive industry, today announced that the latest version of its customized Automotive Repair Information System, (ARGIS™) will include additional inspection, up-sell and repair processes measured and tracked by a series of management reports. It will be showcased at the 2006 NADA Show and Convention in Orlando, FL, February 11-14 at booth 3514. For more information visit: http://www.mpifix.com.

According to Les Silver, MPi CEO, industry statistics estimate that consumer neglect of vehicle care has resulted in an unrealized potential of automotive service and parts sales of approximately of $60 billion per year. “ARGIS helps dealers address these problems through a superior vehicle inspection process that increases service department efficiencies, enhances credibility, builds customer loyalty and helps capture a share of this potential revenue,” Silver said.

With ARGIS, service advisors and technicians have the ability to increase repair sales by offering customized and detailed vehicle inspections that evaluate the complete “health” of the customer’s vehicle. Upon completion of the inspection process, the customer receives a full color, detailed but easy to understand report that highlights the “health” status of their vehicle. The report provides complete explanations regarding the repair needs, which includes pictures and a detailed cost analysis. The reports are developed to better educate the customer about their vehicle safety and maintenance.

The latest version of ARGIS has several features that further improve the inspection process, upsell capabilities and service department efficiencies including:

New Tracking Capabilities/Reports:

a) Management can track the entire process from inspection through vehicle delivery and ensure every upsell opportunity is realized. These reports can also be used to build cash incentives for any service personnel that make honest recommendations that are subsequently purchased by customer.

b) Reports highlight recommended work declined by customer. When customer returns for next inspection, the service advisor can pull up the previous inspection and again address these recommendations and prioritize by what is most urgent.

In many dealerships this work is lost – it is handwritten on the back of an RO and never filed. With ARGIS, everything is entered into the system and integrates with the dealership’s DMS. This information can even be emailed to the customer, if requested.

Expanded Integration Capabilities:

ARGIS can scan in and overlay any OE recommended or third party inspection form, fully integrating it with all the ARGIS tracking capabilities. With this new feature dealers are better able to comply with any new factory programs and incentives. For example, GM has an incentive program that pays cash to dealers that reach a 75% inspection penetration. Many dealers using ARGIS quickly increase their inspection penetration rates to 75% and beyond.

This latest version of ARGIS will be showcased at the 2006 NADA Show and Convention in Orlando, FL, February 11-14 at booth 3514. For more information or to schedule a demonstration, call Susan Lovett at (800) 997-1674 x2010, or visit http://www.mpifix.com.

About Mobile Productivity, Inc:

Mobile Productivity, Inc. (MPi) provides a highly innovative and proprietary diagnostic, repair information and service merchandising solution to the automotive industry. MPi’s solution addresses two of the largest challenges facing the automotive industry: the ability to reliably service increasingly complicated vehicles in a cost effective, profitable, and high quality manner and the ability to increase customer pay profits through non-warranty vehicle inspections and repairs.

Mobile Productivity Inc.’s Advanced Repair Guidance Information System (ARGIS™) is a proprietary diagnostic, repair information and service merchandising solution that enables service departments to increase efficiency and profits by streamlining vehicle diagnostics using a customized repair information system that easily walks a technician and service advisor through the diagnosis using OEM data, all supportive wiring diagrams and service information. ARGIS also provides service departments the ability to effectively increase customer pay sales using a customized inspection process, Know Your Vehicle™. These detailed inspection processes are proven to deliver a 2-to-1 return on investment giving service departments the ability to maximize all the revenue that’s available to them.

MPi is backed by Warburg Pincus, a global leader among the top private equity and venture capital firms. Since 1971, Warburg Pincus has invested more than $21.5 billion in 525 companies in 30 countries. Throughout its 35-year history in private equity, the firm has invested at all stages of a company’s life cycle, from founding start-ups and providing growth capital to leading restructurings, recapitalizations and buy-outs.

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Sara Callahan
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