Guy Kawasaki, Managing director of Garage Technology Ventures, to Keynote at the Third Annual What’s Next? Boomer Business Summit

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Guy Kawasaki, author of the best-selling book, The Art of the Start, will keynote at the 2006 What’s Next? Boomer Business Summit, March 15, 2006 at the Anaheim Marriott in Anaheim, CA. The full-day Summit will focus on entrepreneurship, innovation and opportunity - for private sector businesses and nonprofit organizations - that serve the $2 trillion-per-year baby boomer market, the largest and fast-growing market in the U.S., now over 76 million strong.

Guy Kawasaki, author of the best-selling book, The Art of the Start, will keynote at the 2006 What’s Next? Boomer Business Summit, March 15, 2006 at the Anaheim Marriott in Anaheim, CA.

The full-day Summit will focus on entrepreneurship, innovation and opportunity - for private sector businesses and nonprofit organizations - that serve the $2 trillion-per-year baby boomer market, the largest and fast-growing market in the U.S., now over 76 million strong.

Guy Kawasaki will speak on “The Art of the Start: the time-tested, battle-hardened guide for anyone starting anything.” Guy is the Managing director of Garage Technology Ventures, an early-stage venture capital firm, a columnist for Forbes.com and the author of eight books, including The Art of the Start.

Successful entrepreneurs Dr. Astro Teller, BodyMedia, Inc.; John Buckingham, Solana MedSpas; Jeffrey Zimman, Posit Science Corporation; Robert Abrams, ZivaContinnum; and corporate innovator Don Jones, Healthcare Business Development, Qualcomm will speak on the changing face of healthcare and the hot new trend of consumer-driven healthcare. AARP and the Natural Marketing Institute will present new proprietary research. The latest trends in technology, housing, financial services, healthy living and the Latino market will be shared. Google, Omniture and the V12 Group will advise on how to market to a customer base using search and email marketing. Jane Glenn Haas, Orange County Register and Kara Swisher, Wall Street Journal are just two of the media panelists. John Garcia, Angel Strategies, will address how to raise capital from VCs and Angels. Renowned authors will host the On the Beat Authors’ Luncheon.

To register, visit http://www.boomersummit.com. Early registration discounts apply.

The What’s Next? Boomer Business Summit is co-produced by the ASA and its Business Forum on Aging and Mary Furlong & Associates. The Summit will precede the 2006 Joint Conference of The National Council on the Aging (NCOA) and the American Society on Aging (ASA), March 16-19, 2006 in Anaheim. More information: http://www.agingconference.org

Sponsors include: Platinum - AARP Services, Inc.; Focalyst; Shaklee Corporation. Gold - Longevity Alliance; ZivaContinuum. Bronze - Angel Strategies; ECI Healthcare; IBM; MetLife Mature Market Institute; Posit Science Corporation; Solana MedSpas

Marketing partners include: V12 Group, http://www.theMatureMarket.com; OCTANe, WomanSage; SmartSilvers Alliance

Why the 50+ Market?

Boomers mean business. The first boomer turned 60 on January 1, 2006. With 76 million U.S. boomers born between 1946 and 1964, the potential for profit and growth are enormous. In fact, this market is the largest, best-educated and wealthiest generation in U.S. history. Every seven seconds, someone is turning 50 years old. And Boomers are in their peak earning years. By 2010, 47% of Boomer households will have incomes above $50,000 (U.S. Bureau of Labor Statistics).

Mary Furlong, Ed.D, CEO of Mary Furlong & Associates and co-producer of the What’s Next? Boomer Business Summit said, “Ninety-one percent of the net assets are in the hands of baby boomers, the youngest is now turning 40 years of age. This spending power combined with the changing needs and interests of the growing boomer market give rise to tremendous market opportunities. Entrepreneurs, marketers, corporate strategists, venture investors, market researchers and non-profit leadership can all benefit from sharing their insights and perspectives. Expect revolutionary innovations in health care; fitness; beauty; travel; learning and e-learning; financial services and housing. Expect innovations that are created online and offline. The boomers’ future will be as creative as its past.”

Furlong said, “One of the core issues boomers face, in light of pension and social security concerns, is how they will finance their longevity. Entrepreneurship is one option for creative boomers willing to apply their corporate skills to independent thinking.” More boomers are taking the entrepreneurial path. Entrepreneurs over 40 account for 54 percent of the self-employed, up from 48 percent in 2000 (Scripps Howard News Service, 2005). Furlong said, “Companies, non-profit organizations and individual entrepreneurs serving the boomer consumer must think entrepreneurially and have a deep understanding of the boomer market. The focus of this Summit is innovation and entrepreneurship and how to successfully reach the boomer market.”

"The American Society on Aging, through its constituent group, the Business Forum on Aging, has long supported and informed businesses serving the 50+ market," said Gloria Cavanaugh, president and CEO of the ASA. “The What’s Next? Boomer Business Summit represents a real opportunity for business leaders to gain valuable insight into this market and therefore, take advantage of its enormous potential.”

About the co-producers

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in this $2 trillion-per-year market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D also serves as a executive professor on Entrepreneurship at Santa Clara University in the Silicon Valley. See http://www.MaryFurlong.com for more information.

The American Society on Aging (ASA), based in San Francisco, is the largest professional membership association in the field of aging in the United States. ASA's more than 6,000 members comprise a national multidisciplinary community of those who work with older adults. More information is online at http://www.asaging.org. For the 2006 NCOA-ASA Joint Conference, see http://www.agingconference.org.

The Business Forum on Aging (BFA), a constituent group of ASA, includes more than 200 businesses that serve people over 50.

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