NYCA Launches Super Ad Blog Today

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NYCA is launching an advertising blog to discuss topics related to our industry. The blog launches today and will focus on the Super Bowl commercials.

NYCA is launching an advertising blog to discuss topics related to our industry. The blog launches today and will focus on the Super Bowl commercials.

Share your opinions about the world of advertising - NYCA will (and you know we have lots). We're launching a blog on our website (http://nycainsight.com) right in time for the Super Bowl.

The Super Bowl is not only the biggest day of the year for football but for the advertising industry as well, reaching 140 million Americans. But are they really being reached? And the cost of a :30 spot has hit an all-time record at $2.5 million. That's some crazy cash. Worth it?

Every year, NYCA creative director/CEO Michael Mark shares his colorful and sometimes off-color views about the much-ballyhooed - that's right, we said ballyhooed - Super Bowl commercials on both local and national TV, radio and in print. Now, instead of waiting for Monday, you can get a first peek at his comments during the game as he reviews the good and the bad, the loved and the hated, and everything in-between.

The NYCA blog launches today, and we hope you'll join the following discussions surrounding Super Bowl XL:

February 3: Historical look at Super Bowl advertising and a preview of this year's ads.

GAME DAY February 5: Halftime and end of the game commentary by Michael Mark as well as other industry professionals. Also, make sure to vote for your favorite commercial through our online poll.

February 6: A Podcast of industry leaders reviewing the commercials at the Super Bowl Ad Club Luncheon will be available for immediate download in the afternoon.

Get in the game. Throw your thoughts in. Just prepare to take a hit. 'Cause this is no place for the mamby-pamby. That's right, we said mamby-pamby. http://nycainsight.com.

NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include Auto Anything, San Diego Convention and Visitors Bureau, National City Mile of Cars, New Dental Choice, TaylorMade Golf, Rossa Putters, Maxfli Golf, TaylorMade Performance Labs, DIRECTV, ViewSonic Corp., Agent 155, The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, Penta Water, and others. The 38 remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on to http://www.nyca.com to learn more.

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Gia Cruz
NYCA
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