Crystal Travel Bolsters Its Online Presence

Crystal Travel & Tours, a full-service travel agency with offices in Boston and New York, recently unveiled its new Internet presence, Crystal-Travel.net. Built in partnership with Pixel Bridge Inc., a Boston-based Web design and development firm, the site’s underlying goal is to make it easier for customers to do business with the company.

Boston, MA (PRWEB) February 8, 2006 -- Crystal Travel & Tours, a full-service travel agency with offices in Boston and New York, recently unveiled its new Internet presence, Crystal-Travel.net. Built in partnership with Pixel Bridge Inc., a Boston-based Web design and development firm, the site’s underlying goal is to make it easier for customers to do business with the company.

The new site is an image-rich platform that effectively promotes the company’s destination locations -- Ireland, Great Britain, and Italy -- and is expected to play an important role in supporting marketing and sales activities.

“We’ve been in business for more than 20 years, and we have loyal customers whom we value,” says Kevin Kelly. “But the reality is that our customers use the Web frequently to gather travel information and plan vacations, and they want to be able to see what they are buying.”

Indeed, recent research by Claria Corporation found that 88 percent of consumers who traveled during the summer of 2005 used the Internet to research and purchase their trips.

The new website provides an interactive platform that meets customer needs and will serve as a foundation for a variety of future initiatives, including:
- Integration with ecommerce and scheduling systems
- Vacation planning tools
- Directions and maps
- Fully searchable databases

“Crystal Travel has an extraordinary business, and the new website is a natural evolution aimed at delivering customers a higher level of service,” says Scott Stephens, President of Pixel Bridge. “And not only do we expect Crystal-Travel.net to play an important role in bolstering customer service, we believe it will help attract new customers as well.”

About Crystal Travel:
Crystal Travel & Tours is a full-service travel agency that has been in business for more than 20 years. With offices in Boston and New York, the company serves both consumer and corporate clients. Crystal’s success throughout the years has been based on an unwavering commitment to customer service and a comprehensive range of travel services, including airline tickets, escorted tours, cruises and car rentals to family vacations. For more information visit www.crystal-travel.net.

About Pixel Bridge:
Pixel Bridge is a Boston-based Web design and development firm that helps clients use the Internet to improve marketing, sales, and operations. Founded in 1999, the company seamlessly blends strategy, marketing, creative, and technology expertise to deliver highly effective websites, interactive marketing programs, and custom Internet applications. Pixel Bridge provides services to small and mid-sized organizations such as Mac-Gray Corporation, Marc Ecko Enterprises, D.J. Reardon Company, Inc., the M.I.T. Enterprise Forum, as well as business units of Fortune 1000 companies, including Comcast and ITW. For more information contact Pixel Bridge at 617-542-5587 or visit www.pixelbridge.com.

Contacts:
Pixel Bridge
Andrea Deck
Tel: 617- 542-5587

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