eDigitalResearch Launches Intelligent Survey Translation Feature for Online Survey Tool

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Clients such as Sony, Skype and Metro International have been taking advantage of the ability to research foreign markets in any chosen language and then return the results to their home language for analysis.

eDigitalResearch launches Intelligent Survey Translation Feature for online survey tool eDR surveys are now truly world wide with language translation – from Afrikaans to Zulu.

A survey is programmed in one language (usually English) then translated into multiple languages for research across the World Wide Web.

Clients such as Sony, Skype and Metro International have been taking advantage of the ability to research foreign markets in any chosen language and then return the results to their home language for analysis.

Lisa Bonczyk, Marketing Manager says “Initially we programme a survey for a client in one language and then it can be translated into any choice of languages to research worldwide markets. Our clients can get an instant, fixed cost quote for survey translations or input their own translations directly into our survey system. When using eDR for translations, these are made by professional, flesh and blood individuals rather than a software application. This means that grammatical differences, context and idioms are picked up. Clients and translators work through an online interface, simply checking against an interactive survey for any errors.”

Lisa adds; “Origin and language of respondents from multiple countries automatically feeds into survey data and can be analysed with cross tabbing, cutting and filtering like any other data.”

The ability to understand worldwide markets quickly and efficiently gives eDR clients an edge when tapping into new or existing markets.

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Michelle Fuller
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