Chicago Attorney Calls It Quits to Run Exploding Online Neckwear Business

Share Article

Few would ever think that a $15 silk tie could ever catch fire in the world of neckwear. Well apparently, those few were right. With TheTieBar.com growing at an uncontrollable rate, management had to call on one of its original founders to help tame the new found expansion.

Chicago area attorney Greg Shugar spent eight years conducting trials of business disputes in courtrooms throughout Illinois before realizing his passion for neckwear should become a full-time career.

Today, TheTieBar.com, a nationally known online neckwear company, has announced that attorney Greg Shugar, one of the company’s original founders, will now be running the day-to-day business affairs as Chief Executive Officer. For those familiar with TheTieBar.com, the announcement is not surprising, as Shugar has been in charge of merchandising and marketing of the neckwear designer since its inception in 2004. However, with the company’s recent expansion into other lines of menswear, TheTieBar.com needed someone to take the company to the next level.

“Having dealt with clients at my law firm who run their own businesses, I am well aware of the time and risks involved with expanding a business. But I find this challenge to be much more exciting than my full-time law practice,” Shugar said. “We originally started the company because I was obsessed with neckties, and always felt I could design my own ties. With a huge hole in the industry for affordable neckwear, we brought TheTieBar.com to life. The rest, as they say, is history,” Shugar added.

TheTieBar.com gained its notoriety for selling its original designed 100% silk neckties for only $15.00 each. After being brought into the national spotlight by a major feature written by the Style Editor of the Chicago Tribune, TheTieBar.com’s customer base grew 300% in just two months. “Newspapers from Maine to Colorado started picking up the article, and the word is now fast spreading. We have had to triple our inventory just to keep up with the demand,” Shugar said.

With its Spring 2006 collection now available, TheTieBar.com has introduced pocket squares to their line, and will be adding “Shirts by TheTieBar” and cufflinks by April, 2006.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Shugar
Visit website