Audiences Rave About Music in National TV Spots
Esurance's Director Of Brand & Public Relations: "When you're trying to attract attention and delight your audience, as we try to do with our Erin Esurance campaign, music is such a crucial part of the equation. We love working with Musync, as they really understand what we're trying to do.
(PRWEB) February 8, 2006 -- "People love the music so much, they email us all the time", said Kristin Brewe, Esurance's Director of Brand & Public Relations. "When you're trying to attract attention and delight your audience, as we try to do with our Erin Esurance campaign, music is such a crucial part of the equation. We love working with Musync, as they really understand what we're trying to do. Our ads are unique little stories ranging across fantasy, action, adventure, romance, and espionage. Because Musync works with some of the best talent out there, they always come up with fresh sounds that perfectly suit each vignette. Not to mention the fact that Musync makes sure that up-and-coming artists get the exposure and recognition they deserve."
If you want to see a few past spots http://musync.com/esurance_winter05/
Musync has handled all the music supervision and licensing for every Esurance TV spot, since July 2004. The best part? There are more episodes coming up - two to four each quarter; so stay tuned.
Started in 2001, music supervision and licensing company, Musync finds and signs independent musicians and labels with high quality sound for licensing into all media - mostly radio and television advertising, but also includes video games, film/TV, multimedia and event production. Jarakian said, "Nowadays most people are 'short-changing' recording artists, publishers, and the labels, but we're helping the unknowns become known, and make a few bucks along the way."
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