Warren, RI (PRWEB) February 7, 2006
MarketingSherpa, a publisher of research and Case Studies for marketing professionals, announces that 21 marketers will be presenting real-life email marketing Case Studies at the Email Marketing Summit to be held in Chicago April 20-21st:
The 21 speakers invited to present email marketing Case Studies at MarketingSherpa Email Summit, include:
American Airlines on how they grow their opt-in list by offering an online preferences center
Doubleday Entertainment (Book of the Month Club, Literary Guide, Science Fiction Book Club, etc.) on how they leverage behavioral and transactional data to increase relevancy.
Teradata, a division of NCR, on how to use email to leverage field sales representatives globally.
Conde Nast (Advance Magazine Group), on how to rapidly and dramatically increase email ROI through multivariable testing.
Pearson's Wine & Liquor on how to create an email newsletter your customers adore.
Intercontinental Hotels Group on how to use a clever "Haiku" campaign to drive email results.
IBM on how to set up an email series that converts software trial downloaders into satisfied (paying) customers.
Applied Biosystems on how to create an integrated email campaign to drive Web seminar attendance.
Christianity Today International on how to grow a bigger, happier opt-in list (they have 1.2 million names now and grow at 40% annually.)
E-LOAN on advanced event triggered marketing, testing methodologies, and creating more effective newsletters scientifically.
Sun Microsystems on how to unify and empower a disparate global emarketing community -- including coping with various national email laws and regulations.
hpshopping.com on how they improved email conversion rates by 40% year-over-year with advanced segmentation and targeting tactics.
KnowledgeStorm on B-to-B email newsletters that work best to build relations with sales leads and generate white paper downloads. (They publish 12!)
ConAgra Foods on email newsletter marketing for consumer packaged goods companies.
For more information on MarketingSherpa's Email Summit, go to: http://www.sherpastore.com/Email-Summit.html
About MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing a wide range of email Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Visit the award-winning firm's online bookstore at http://www.SherpaStore.com
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