Mavericks and Stars Fans Encounter New Interactive Entertainment at American Airlines Center - Fans Engaged by New Interactive Advertising System - GroundFX

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Sports fans now have the chance to play games of their own since American Airlines Center installed the new GroundFX interactive advertising system. GroundFX allows fans to have fun with various ads and games with a simple wave of a hand or foot. The new advertising medium will help ensure fans are entertained from the moment they step foot into the arena until the sound of the buzzer.

Sports fans now have the chance to play games of their own since American Airlines Center installed the new GoundFX interactive advertising system. GroundFX allows fans to have fun with various ads and games with a simple wave of a hand or foot. The new advertising medium will help ensure fans are entertained from the moment they step foot into the arena until the sound of the buzzer.

The latest in alternative outdoor advertising, the patented GroundFX technology was developed as a media platform by Orlando-based Monster Media as an innovative and fun way to directly engage consumers. The system has been enchanting curious fans in sports arenas and entertainment venues throughout the United States and Puerto Rico.

American Airlines Center welcomes GroundFX for the unique experience it can now provide to both Mavericks and Stars fans. American Airlines Center vice-president Curtis Partain explains “We’re always looking for new and innovative ways to help connect fans with the teams and sponsors at the Center and GroundFX helps us accomplish this by providing one of the most creative sports marketing tools in the industry.”

“Stadiums and theaters are not just where athletes and entertainers play, but where the world’s top brands compete for consumer attention as well,” said John Payne, president of Monster Media, the global media network company that holds the license for and is the sole provider of the patented GroundFX system in the U.S. and Puerto Rico. “We provide a new resource for advertisers and marketers within these industries.”

The revolutionary advertising system draws consumers into each ad by using state-of-the-art interactive video technology projected onto eight-by-ten foot (or larger) floor displays, where consumers use a range of body motions to interact with dynamic animation such as wiping away one image to reveal another, racing around a car track, or playing with fish in a pond. Instead of simply providing a visual impression, GroundFX incorporates sound and motion into each ad and creates an all around experience for fans.

Advertisers along with Mavericks and Stars sponsors can develop complete ads based around their products or services and create games as part of an ad, like shooting a basketball into a hoop. “The product is limited only by creativity,” says Payne.

“Consumers now have the ability to engage with advertising like never before, literally bringing static ads to life and creating memorable and personal experiences,” said Payne. “In turn, Advertisers can gauge the effectiveness of each message in real time and alter those messages instantaneously as well.”

About Monster Media

Monster Media is a global media network company and the leading provider of innovative alternative advertising media. Focusing on interactive ad messaging, they are the sole global provider of turnstile advertising, featuring the patented Turnstile AdSleeve, which literally puts consumers in touch with clients advertising at leading sports and entertainment events, and within major transportation systems. Monster Media also holds the license for the patented Ground FX technology, an engaging visual display that enables consumers to interact with advertising. For more information visit http://www.monstermedia.net or call (407) 323-1686.

For more information contact:

Jeanette Chin        

YPB&R Public Relations

(646) 792-0194            

Jeanette_Chin-at-ypbr.com

Noel Perkins

YPB&R Public Relations

(407) 838-1797

Noel_Perkins-at-ypbr.com

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