v-Fluence Announces Strategic Partnership with Craig G. Veith

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Founder of Sound Resources, LLC strikes alliance with global leader in online public affairs and marketing campaigns.

v-Fluence Interactive Public Relations, the global leader in online public affairs and marketing campaigns, today announced it has formed a strategic partnership with Craig G. Veith, Founder and Principal of Sound Resources, LLC, a new public affairs consultancy launched in October 2005.

The move brings together the best online public affairs team with Veith’s boutique strategic consultancy to assist v-Fluence achieve its planned blueprint for growth in the online public affairs and marketing sectors.

“We’re delighted to have Craig as a member of our team,” said v-Fluence President Jay Byrne. “I have worked with Craig on a number of clients over the years and he brings a unique blend of offline public affairs and political campaign experiences that will help us identify new markets for our services and expand our current product offerings.”

“While we have very aggressive growth targets, our foundation is our client relationships,” said Chris Phillips, v-Fluence’s Chief Operating Officer. “Every assignment we undertake is a customized, client-focused engagement. By having Craig on our team, we will be able to take advantage of a valuable asset as we expand our client roster and push the public affairs and marketing envelopes on the Web.”

Veith, a veteran of more than two decades in public affairs and political communications, will continue to work on Sound Resources’ growing client relationships while he works with the v-Fluence team. Veith held several leadership positions within Burson-Marsteller, including President and Chief Executive Officer of B-M subsidiary Direct Impact and as the Chairman of its U.S. Media Practice.

“I’ve been fortunate to work with v-Fluence since their inception and they have delivered on every assignment I have put to them,” said Craig G. Veith. “In an industry of imitators, v-Fluence is the real deal. Frankly, one of the reasons I’m partnering with them is there’s no competition to their offering and their commitment is unmatched by other firms.”

Byrne said that there a multiple areas of opportunities facing v-Fluence. The prime business drivers for the firm are public affairs, public education and marketing campaigns. He noted that much of the current offline conversation is being driven by online dialogue, which is v-Fluence’s sweet spot.

“Whether it’s a prominent NGO or a consumer posting a late-night comment to a chat room about an alleged product defect, the online conversation cannot be ignored,” said v-Fluence’s Byrne. “Our job is to help clients understand the online environment and drive their messages in the context of that dialogue.”

Editor’s Note: Veith Biography available at link noted below.

About v-Fluence Interactive Public Relations:

With locations in San Diego, St. Louis, Boston and Washington, DC, v-Fluence is a public affairs, issues management and marketing support firm that helps our clients take advantage of the Internet and manage online risks. Our philosophy is simple: it starts online. The facts confirm that the Internet has become the starting point and most influential source of information about your products and services, brands and reputation for key opinion leaders, consumers and other important stakeholders. Our award-winning team has been recognized nationally for our innovative, comprehensive campaigns on the Internet. Our clients and colleagues identify us as leading Internet experts and rely upon us for trend-setting knowledge in online discovery, monitoring, analysis and counsel.

About Sound Resources, LLC:

Sound Resources is a client-focused public affairs and issues management consultancy committed to linking exceptional counsel and strategic thinking with flawless execution. With deep knowledge in policy and political communications and issues management, its founder, Craig G. Veith, is uniquely positioned to deliver comprehensive communications services designed to achieve business results, enabling clients to stay focused on their core business.

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