Timberland PRO® Retains Winsper as Brand Agency of Record

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“Thinking Firm” to manage brand communications for fast growing unit of The Timberland Company.

Timberland PRO®, a division of Timberland® located in Stratham, NH, has chosen Winsper, a full-service, integrated, brand communications firm, to handle a complete marketing program following a formal review of undisclosed agencies conducted in late 2005. Timberland PRO is a leading footwear manufacturer outfitting skilled professional workers in industries including construction, agriculture, manufacturing, trade/services and transportation.

Winsper will handle numerous initiatives for Timberland PRO, including strategic positioning of the brand to meet growth objectives across a broad range of consumer and trade segments. In addition, the firm will develop brand advertising, POS, package design and product naming. New creative breaks in spring of 2006.

The agency was chosen based on its strength as a “Thinking Firm” that can develop ideas across business, marketing, creative and retail platforms to help the Timberland PRO unit build its business.

“We reviewed a number of top agencies, and Winsper grabbed our attention with their ideas and experience. Their creative ideas were on point and we feel they will successfully position us as the market leader in the industrial work boot category,” said Jim O’Conner, Director of Marketing, Timberland PRO. “In addition, the Winsper team is comprised of top-level senior executives that have a fresh approach to partnering with us.”

“We are thrilled to be working with Timberland PRO and believe that we have found a perfect partner in this client,” said Jeff Winsper, President, Winsper. “I founded Winsper as an alternative to the 'old guard' agency model. We service clients with top-level advertising, marketing, creative and public relations professionals who immerse themselves in our client’s businesses and have the ability to be nimble in this changing environment.”

About Winsper

Winsper positions itself as a thinking firm headquartered in Chestnut Hill, MA. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its clients to business including marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries, including finance, retail, luxury and consumer markets. Brand experience includes Bombardier Flexjet, Siemens Business Services, Hawker Jets, Young’s Brewery, UBS, Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper.

About Timberland PRO

Building on the Timberland (NYSE: TBL) heritage of craftsmanship and quality, Timberland PRO® is recognized as an industry leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for working professionals who require the best comfort and protection on the job. Timberland PRO embraces the company’s commitment of “doing well and doing good” – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.

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