SiriusDecisions Launches Annual Summit for B-to-B Sales and Marketing Executives

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2006 event will be held May 22-24 at the Hyatt Lake Las Vegas Resort, Henderson, Nev.

SiriusDecisions, the world’s leading source for business-to-business sales and marketing operational intelligence, has announced the launch of an annual conference for business-to-business sales and marketing executives. SiriusDecisions Summit 2006 will be held May 22 through May 24 in Henderson, Nev., with the theme “Integrating Marketing and Sales.” The conference will focus on how b-to-b organizations are solving the critical sales and marketing alignment issues that often hinder predictable growth.

“We are building on the success we have had with our quarterly Executive Advisory Services forums, and taking it to the next level so our attendees from across the country can meet face-to-face with their peers and share best practices,” said Richard Eldh, co-founder of SiriusDecisions and conference chair. “The event will address the major functions of sales and marketing as well as their key sub-functions, such as field marketing and inside sales that are essential to true integration.”

Tony Jaros, vice president of research added, “We continue to see sales and marketing functions operate at arm’s length. The successful alignment of these functions requires a consistent, multidimensional communications strategy; a systematic method for the collection and use of market intelligence; and general alignment in terms of sales and marketing goals, resources and processes.”

At SiriusDecisions Summit 2006, top analysts from the company will explore key sales and marketing topics including:

  • The sales and marketing organization of the future
  • The sales and marketing field execution model
  • Demand creation tactics that appeal to key buyers, executives and influencers
  • Understanding and using the customer buying process
  • Tools that help drive integration: Demand Creation and Customized Sales Communications
  • The pivotal role of inside sales
  • The role of sales and marketing operations in integration
  • The link between reputation building and demand creation
  • Optimizing your solutions selling efforts

There also will be a vendor showcase at Summit 2006, where key suppliers will share their solutions for enabling sales and marketing alignment and the acceleration of predictable revenues.

For more information about the summit, please visit

About SiriusDecisions

SiriusDecisions Executive Advisory Services provide senior executives with the operational intelligence required to improve topline performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. Additional information can be found on the company’s Web site at or by calling (203) 259-8825.

Contact: Rebecca Barber

SiriusDecisions, Inc.

Phone: (203) 259-8450

Fax: (203) 259-8218

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Rebecca Barber
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