UK’s Biggest Practical Joker, Silly Jokes, Gets Behind World Book Day

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UK's largest practical joke and costume retailer encourages people to get behind World Book Day on March 2nd.

World Book Day 2006 in the UK and Ireland will take place on Thursday 2nd March. It is a partnership of publishers and booksellers working together to promote books and reading for the personal enrichment and enjoyment of all.

Support packs with ideas and themes for the day have already been sent out by the organisers to schools taking part and once again the UK’s leading practical joke and fancy costume retailer, SillyJokes, is getting involved to help ensure everyone gets to hear about and take part in the event.

SillyJokes first became aware of World Book Day a few years ago as it noticed a rush of orders from school teachers and parents who were struggling to make, or find, a costume for themselves or their children. Rather than just capitalise on the event SillyJokes wanted to use its leading status and profile in the UK to increase people’s awareness.

Speaking about supporting World Book Day again, Head Silly-Joker Caroline Creasey commented, “As a mum with four kids I know how difficult it can be to force children away from their electronic gadgets and to see reading books as a good thing and this is one of the reasons why we get behind great events like this.”

Plus, lets face it, as adults we all have scare stories to tell of costume designs gone wrong from our childhood and we enable those less creative parents to make sure their child looks great on the day”.

Last year the best selling items in relation to World Book Day were Wizard and Witch costumes thanks to the Harry Potter books and this year it looks like lion masks will be the item of choice now that kids are demanding to read The Lion the Witch and Wardrobe following on from the film.

This year the always popular Victorian costumes for boys and girls are rapidly becoming the best sellers as a result of parents benefiting from it being able to be used on a number of school themes such as Dickens’ characters and when schools cover Victorian England.

SillyJokes has thousands of unique visitors to its site every day and has dedicated a prominent section of its online shop to increasing browser’s awareness of World Book Day.

Editor’s Notes:

For further information contact:

Andy Barr – 10 Yeti’s Public Relations, 01452 300683 – 07743057458

Caroline Creasey – SillyJokes - 01327 857839

Or visit;

  • SillyJokes started in 1999 selling Remote Controlled Fart Machines from a back bedroom and is now a multi-million pound business, with a funny side!
  • SillyJokes is the UK’s leading retailer of practical jokes and fancy costume items and its website attracts tens of thousands of new visitors every day.
  • SillyJokes products have featured on a number of TV and Radio programs and are the practical joke and prop aid to many high profile celebrities and production companies such as BBC, Tiger Aspect and the Metropolitan Police.
  • SillyJokes has won National and Regional eCommerce awards in 2004 and 2005.


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Andy Barr
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