SoFIE Annual Advertising Award Finalists Announced

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The leaders in interactive media trends are being honored for their innovative, online integrated marketing solutions

The South Florida Interactive Marketing Association (SFIMA) today announced the finalists for the first annual Modem Media South Florida's Interactive Excellence Awards sponsored by AOL.

The annual advertising awards gala, to celebrate the leaders in interactive media trends and online integrated marketing solutions, will be held at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., Friday, February 24, 2006.

The event begins with a cocktail reception at 6 p.m. and will include a ceremony honoring the winners with the best online integrated marketing solutions for their categories. Individual tickets are $150 for members, $200 for non-members and a special rate of $100 for finalists.

The objective of the SoFIE Awards is to encourage creative, innovative and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community. The SoFIE Awards recognize companies, agencies and individuals in Florida or serving clients in Florida who are leaders in interactive media trends and demonstrate excellence in execution and innovation in interactive marketing.

The 14 categories and finalists who submitted superior online integrated marketing solutions are:

Most Effective Hospitality, Travel or Tourism Campaign/ Site, Sponsored by Bluegreen Resorts

  • Celebrity Cruises by Sapient Experience Marketing
  • Spirit Airlines by World Media

Most Effective Healthcare, Medicine, Biotechnology or Pharmaceutical Campaign/Site

  • Michele Coffman, O.D. PA
  • WebMD - TV Guide by World Media

Most Effective E-Commerce or Online Product Campaign / Site, Sponsored by ValueClick

  • Media/Fastclick by Pinpoint Communication
  • Mitchell & Ness Nostalgia Co. by DMi Partners

Most Effective Banking or Professional Services Campaign / Site

  • BankAtlantic
  • Coollawyer Inc.

Most Effective Education or Non-Profit Campaign / Site

Most Effective Technology, Telecommunications, Business Products or Services Campaign / Site, Sponsored by TheUseful

  • Alienware by World Media
  • SBC Corporation/AT&T by Avenue A | Razorfish

Most Effective Online Marketing Strategy, Sponsored by DoubleClick

  • Air Canada by World Media
  • VISIT FLORIDA by Custom Marketing Group

Most Effective Email Campaign, Sponsored by Responsys

  • Rewards Network
  • TheUseful

Most Effective Search Engine Marketing Program, Sponsored by

  • Blinds Galore by Avenue A | Razorfish
  • TruckXpressions by BeyondROI

Most Effective Customer Acquisition and/or Online Direct Response Program, Sponsored by

  • Bosch Tools by Avenue A | Razorfish
  • Celebrity Cruises by Sapient Experience Marketing

Most Effective Viral Marketing Program, Sponsored by AOL

  • Bridgestone Golf by iChameleon Group with JWT
  • Atlanta Fairfield Resorts, Inc.

Most Effective Online Brand Experience, Sponsored by AOL

  • AgencyNet Interactive
  • Burger King

Vanguard Award: Newest and Innovative Use of Integrated Marketing, Sponsored by Avenue A | Razorfish

Most Effective Integrated/Cross Channel Marketing Campaign, Sponsored by Modem Media

  • Carnival Cruise Lines by Avenue A | Razorfish
  • Citrix by Starmark International

Best in Show, sponsored by ModemMedia

  • Selected from the best of the best by a vote of all judges and announced at the awards ceremony

About The SoFIE Awards

The SoFIE Awards were created to showcase companies and individuals in Florida who demonstrate superior execution and innovation in the field of interactive marketing, providing online integrated marketing solutions that lead interactive media trends. For additional information about the SoFIE annual advertising awards, visit For more information about SFIMA, visit

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Jay Berkowitz
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