Enterprise Digital Rights Management Market to Double in 2006, According to Chadwick Martin Bailey’s Technology Practice

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New report, "Enterprise Digital Rights Management (EDRM) Trends 2005," shows awareness of the EDRM technology and spending plans rapidly growing due to regulatory requirements.

Chadwick Martin Bailey’s recently acquired technology practice, Sage Research, today published the findings of its new study "Enterprise Digital Rights Management (EDRM) Trends 2006." The report illustrates that the awareness of digital rights management within the enterprise environment is growing and that sales should soon follow. This increased demand and awareness is being driven by the need for better tracking and control of content that falls under mandatory compliance initiatives, such as Sarbanes-Oxley, HIPPA and Graham-Leach-Bailey.

While only 9% of the large enterprises surveyed have implemented an enterprise digital rights management system, an additional 18% plan to implement within the next year. While actual deployment timelines often lag behind planned ones, this suggests that the EDRM market will more than double in 2006. In addition, nearly three-quarters (74%) of the respondents not planning to implement EDRM have now heard of the concept.

“The need for better tracking and support of regulated content is one of the primary issues driving this increased awareness and growth – with 36% naming it as the primary benefit they hope to achieve,” said Kathryn Korostoff, Vice President at Chadwick Martin Bailey. “In today's post-9/11, post-Enron world, security, privacy and information integrity have become top concerns for corporate executives. In certain vertical markets, such as financial services and healthcare, recent legislation has prompted new requirements for automated compliance - needs that enterprise digital rights management and related technologies address.”

Additional Findings

  • The cost to purchase is the top concern for 52% of all respondents who were knowledgeable about EDRM.
  • The features that are most important in an EDRM product are the ability to control user access permissions with fine granularity and the tracking of documents and emails.
  • More than one-third of respondents intend to purchase EDRM from their general content or document management vendor rather than a “best of breed” EDRM provider, suggesting future market consolidation.

“Enterprise Digital Rights Management Trends 2005” is available for purchase at http://www.sageresearch.com/SageStore/ for US$500.

Methodology

Sage conducted a mail-to-Web survey in September 2005 with 102 IT professionals working at large organizations from a wide distribution of relevant industries. Respondents were recruited from the Sage Panel (http://www.sageresearch.com/PanelOverview_a.htm). All respondents were from organizations with a minimum of 1000 employees.

About Sage Research

Acquired in December 2005, Sage Research is now the technology practice of Chadwick Martin Bailey. With in-depth experience in the networking and telecommunications markets, Sage delivers actionable data and recommendations based on the most current qualitative and quantitative methods. Founded in 1993, Sage serves a broad client base that includes industry leaders and innovative start-ups. For more information, visit http://www.sageresearch.com.

About Chadwick Martin Bailey

Founded in 1984 by John Martin and Anne Bailey Berman, Chadwick Martin Bailey conducts market research for some of the world’s largest companies in more than 30 countries. With corporate offices in Boston, Massachusetts, Chadwick Martin Bailey’s team-based approach ensures that it applies the right combination of people and expertise to each business challenge or opportunity it faces. Whether it be marketing ROI, product development, or enhanced customer satisfaction, all of Chadwick Martin Bailey's custom research approaches have a singular focus: to bring clarity to what clients can do to get, keep, and grow customers. For more information please visit http://www.ChadwickMartinBailey.com.

For more information, contact:

Heidi Gabrielson, Marketing Consultant

Sage Research, the technology practice of Chadwick Martin Bailey

508-975-2316

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