Is the Traditional Valentine's Day Going Out of Fashion?

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Traditional Valentine's Day gifts are on the way out, according to ring specialists Titanium Rings Studio – and cooler, classier gifts are very much on the way in.

Traditional Valentine's Day gifts are on the way out, according to ring specialists Titanium Rings Studio – and cooler, classier gifts are very much on the way in.

Traditionally, Valentine's Day has been about hearts, flowers, teddy bears, and, of course, rings. Now that the twenty first century is well underway, though, many couples are turning away from the traditional Valentine's offerings and looking for gifts which are smart, stylish, and which allow them to put their own personal stamp on the celebrations.

"Valentine's day can seem a little old fashioned to some younger couples," said a spokesman for Titanium Rings Studio, who are currently gearing up for the Valentine's induced rush on engagement and wedding rings. "They don't want to do the same things their parents and grandparents did: they're looking for something a little bit different, and that attitude is confirmed by their choice of engagement rings.

"More and more people are choosing titanium rather than traditional gold or platinum for their rings. Titanium rings are seen as cool and modern – something which will stand out from the crowd and get noticed – whereas the more traditional metals and settings are becoming a little bit outdated."

One of the reasons behind the upsurge in titanium's popularity is the sheer adaptability of the metal. Unlike gold or platinum, titanium can be colored to match your mood, allowing the addition of exotic designs, simple patterns or anything else that takes the buyers fancy. And with a handmade ring (which Titanium Rings Studio specialise in producing), the choices are almost unlimited.

So, is the traditional Valentine's Day on the way out? Who knows. But it seems that cool, colorful, handmade rings are definitely on the way in. Visit http://www.tirings.com to view a wide selection.

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James Strutton