The Rise of the Mobile BRICs – One in Three of World’s Mobile Owners Live in Brazil, Russia, India or China
Data from Wireless World Forum’s latest 2006 statistical handbooks highlights the significance of the mobile BRICs (Brazil, Russia, India and China). Numbers expected to rise to 1 billion mobile owners by 2010. BRIC mobile content market worth $1 billion by 2007.
(PRWEB) February 13, 2006 -- Data from Wireless World Forum’s latest 2006 statistical handbooks highlights the significance of the mobile BRICs (Brazil, Russia, India and China).
With 2.6 billion individuals, or 40% of the world’s entire population, the potential revenue growth for the mobile industry is enormous in the BRIC markets.
Collectively, the four markets will account for 650 million mobile owners in 2006 rising to 1089 million owners in 2007 (identified as unique individuals owning mobile phones as opposed to the number of subscriptions).
One in three (33%) of all the world’s mobile owners live in Brazil, Russia, India or China, this figure will rise to 35% by 2010.
BRIC mobile ownership will rise to nearly three quarters of a billion (735 million) in 2007, an annual increase of 13%. Wireless World Forum predicts that ownership will cross the billion mark by 2010 with 80% of new subscribers (286 million) coming from China and India.
Graham Brown, CEO of Wireless World Forum adds “Everybody in the mobile industry has one eye on the BRICs these days, but the question of where the growth will come from still remains largely unaddressed. The vast majority of revenues will come from basic voice and messaging services, don’t expect 3G to turn that round until 2010. However, sheer volume means that BRIC market revenues from content services can quickly add up. Although ARPU in these countries is relatively low compared to more developed economies, BRIC mobile content revenue will surpass $1 billion in 2007, with China accounting for nearly 70% of the share.”
About Wireless World Forum
Wireless World Forum (www.w2forum.com) is a business development and knowledge share network for more than 6000 senior executives in the wireless industry. The Forum helps members connect with knowledge and other senior executives in over 102 countries through its online community, offline events and research projects. Wireless World Forum regularly publishes data and analysis sourced from its global network since it was established in 2001.
For more information contact
Jan Kuczynski, analyst Wireless World Forum
Tel: UK +44 207 386 3635
Tel: US +1 646 415 8521
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