Harbor Credit Announces Launch of Private Label Program for Affiliates

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Harbor Credit, the premier resource on automotive and consumer lending, today announced the launch of it’s Private Label Program in the auto and mortgage financing category, presenting a big opportunity to publishers and search marketers.

Harbor Credit (http://www.harborcredit.com), the premier resource on automotive and consumer lending, today announced the launch of it’s Private Label Program in the auto and mortgage financing category, presenting a big opportunity to publishers and search marketers.

Harbor Credit has solidified itself as a technology provider for the Affiliate Publisher and Lead Generation community by offering nationwide dealer coverage for car leads, selling through more than 8,000 dealers. Their innovations not only enable partner sites to brand their own application pages, but they also feed generated leads into an intelligent marketplace that sorts and routes the leads in real-time to the highest paying buyer. That means higher payouts than typical affiliate plans, and greater site conversion than link-based models.

Greg DiCristina, Vice President of Business Development, said of the program launch, "We refuse to fall into the category of ‘just another lead trader.’ Our affiliates are afforded multiple lead sales networks at one time. And with our current sell-through rate, we are well on our way to setting new standards for all private label programs."

More specifically, the program allows affiliates to offer auto finance application forms directly to their existing site users – making time-to-market instant and eliminating all technical development. Implementation simply requires link selection, corresponding copy, and placement. Harbor Credit has assumed the tasks of designing and hosting the landing/application pages so affiliates can maintain the look and feel of their original site. The move ensures a consistent user experience and is proven to increase conversion over link referrals – in some cases, up to 250%.

Rob Gaudio, President of Harbor Credit, says, “Our affiliate leads are far more likely to be placed through us than through anyone else in the industry. Whether it is auto loans, auto refinance, new cars, or mortgages, conversion rates are much higher with a quality private label program, like ours, than with simple link-based redirects.”

About Harbor Credit

Harbor Credit is a leading developer of middleware solutions for the automotive and consumer lending industry. Based in San Diego, CA, the company provides consumers with on demand access to multiple dealers and lenders along with up-to-date, unbiased credit and lending information. Harbor Credit assists millions of people in making educated decisions about the credit products they buy, including auto loans and auto refinance, new and used car listings, mortgage loans, student loans, personal loans, and credit reports. For more information, visit http://www.harborcredit.com or call 800.308.5262.

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Greg DiCristina
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