Komunik Announces Appointment of Benoît Éthier as Chief Technology Officer

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Mr. Éthier will lead the development of Komunik’s Next-Generation Enterprise Marketing Management Technology.

Komunik, the marketer’s essential companion on the road to full customer relationship optimization, announced today the appointment of Benoît Éthier as Chief Technology Officer. Mr. Éthier joined the company last May with the acquisition of Croix Grise and assumed a strategic role as Technology Advisor and Senior Software Architect.

"Benoît has the experience and vision to guide Komunik in delivering our next generation Enterprise Marketing Management technology," said Alain Paquin, president of Komunik. "His extensive experience combined with his history in the marketing sector makes him an ideal choice as he understands our clients’ needs and environments.”

Mr. Éthier has over 25 years of experience in the IT sector in a wide variety of roles, from senior consultant to entrepreneur and CTO. During his time at Diesel Marketing as Vice-President Strategy and Technology, he was responsible for growing the reputation of the agency from a traditional shop to a technology innovator. During this time, he built the architecture of many prestigious Quebec websites, including Cirque du Soleil, Rêno-Depôt, Domtar, and Tourisme Québec.

In 2002, Mr. Éthier shifted his focus toward business intelligence strategies and he launched his own company, Virtual Object. Mr. Éthier later joined Croix Grise as Chairman of the Board. In this role, he helped the management team develop a strategic framework for marketing management, including improvements like marketing dashboards, quality management processes and technology infrastructure review for clients such as Tourisme Montréal, Disnat Direct - a division of Desjardins, GazMetro and Talvest.

Mr. Éthier’s appointment is effective immediately.

About Komunik

Komunik provides an unparalleled combination of integrated, best-in-class technology, expertise and support to help marketers realize their marketing vision. By freeing marketers from complex manual processes and complicated, long-term implementation of technology, Komunik enables marketers to focus on what they do best – strategy and creative. Komunik provides marketers with the tools, know how, and support they need as they engage their contacts in personalized, real-time, and optimized conversations. For more information, please visit http://www.komunik.ca.

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Andrea Simmons
KOMUNIK
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