Off to Summer Camp: New DVD/CD Series Helps Parents and Children Prepare for the Best

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“The Secret Ingredients of Summer Camp Success,” Co-sponsored by büji™ Skin Care, to launch today at National American Camp Association meeting.

Attention parents of summer campers! Renowned psychologist Dr. Christopher Thurber has turned 25 years’ of expert summer camp experience and advice into The Secret Ingredients of Summer Camp Success — an engaging, insightful DVD/CD series that helps parents and kids prepare for a great summer camp experience. büji™ skin care—the brand that outsmarts the outdoor elements—is a co-sponsor of the series.

“Summer camp is like any other life experience,” states Dr. Thurber who also authored the successful Summer Camp Handbook. “The better you prepare for it, the more you get out of it. This new DVD/CD series will make it easy for more families to proactively plan for a positive, rewarding adventure.”

“We are happy to support such a worthwhile endeavor,” said Cadey O'Leary Hershoff, president of Cade Laboratories — makers of büji. “We share Chris’ passion for camping and the great outdoors as well as his fervent belief that good preparation leads to a good experience. Whether you’re a summer camper or a weekend hiker.”

Cade Laboratories is working with Dr. Thurber to raise awareness of its büji brand of poison ivy/oak products among campers and outdoor enthusiasts. The line includes büji Block? and büji? Wash, a pre-and post-contact protection and relief system.

The Secret Ingredients of Summer Camp Success is produced by the American Camp Association. The DVD/CD series will debut at the American Camp Association’s national meeting in Chicago this Feb. 7-10 and is aimed largely at new camper families. Copies may be purchased at the show or on

About büji and Cade Laboratories: buji outsmarts the outdoor elements with products that relieve, protect and condition the skin - thereby enhancing people’s enjoyment of the outdoors. büji’s premier products target the source of poison ivy/oak reactions and provide UVA/UVB sun protection. They are fragrance-free, dye-free, hypoallergenic and dermatologist-and pediatrician-tested. büji is formulated and marketed by Cade Laboratories. Founded in 2004, the company uses smart, sophisticated science to create innovative skin care products that meet the needs of today’s active consumer. Cade headquarters are located in Chicago, Illinois. For more information, visit or call 888-606-2854.

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Lisa Lazarczyk
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