Two-Minute Flash 'Elevator Pitch' Makes Benefits of Continuous Data Protection Clear

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Mendocino Software is helping prospects understand what Continuous Data Protection is, and what it can do for them, with a short, compelling Flash presentation.

Mendocino Software is helping prospects understand what Continuous Data Protection is, and what it can do for them, with a short, compelling Flash presentation.

"Our sales depend on people understanding what Continuous Data Protection is, and how our technology fits into their existing storage infrastructure," says Mendocino Software's vp-marketing, Eric Burgener. "Our new Flash demo quickly shows the data and application recovery advantages Mendocino RecoveryONEâ„¢ offers to enterprise customers, providing them with a quick, easy way to meet business and regulatory mandates for rapid recovery."

Mendocino's demo describes problems with current data protection technologies, such as business disruptions and long recovery times, and shows how RecoveryONE overcomes these problems by enabling users to select data restore points based on time, or on application events, and create retroactive data "snapshots" on the fly. Animation is used to dramatize the flexibility and "zero impact" of the system's out-of-band architecture.

Versatile, easy-to-use sales tool for market education

Mendocino plans to use the presentation at trade shows, in sales presentations, and on the web. "Purchase intentions are high among people who understand CDP, but industry surveys show there is a low level of awareness overall around CDP," says Burgener. This flash demo is an easy-to-use sales tool that addresses the need for market education, giving prospects an understanding of the power of CDP for a short, two-minute time commitment. It was exactly what we were looking for."

The demo is a 2-Minute Explainerâ„¢ Flash animation developed by Business Information Graphics, New York, which specializes in technical B-to-B presentations. Mendocino's RecoveryOne demo can be viewed at registration required or at

About Mendocino Software

Mendocino Software develops and markets recovery management solutions like RecoveryONE to enterprises worldwide. Recovery management is focused on optimizing the recovery of enterprise application environments. It leverages an underlying infrastructure built on time and event addressable storage to return any application, database or file system to any previous point in time or process - instantly, statefully and easily. The privately held company is funded by Mayfield, Accel Partners, Advent International and Foundation Capital. Mendocino is headquartered in Fremont, CA. For more information on the company, please visit

About Business Information Graphics

Business Information Graphics was formed in 1986 to provide editorial and multimedia services for business-to-business marketing communication. Samples of 2-Minute Explainers and other projects are at 2-Minute Explainer is a registered trademark of Business Information Graphics, Inc.


Bruce McKenzie

Business Information Graphics

242 West 36th Street - 10th Floor

New York, NY 10018

or email "Bruce" at the same domain.

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