Valley Stream, NY (PRWEB) February 13, 2006
YourTownMall.net, a network of over 65,000 local U.S. town websites, has announced the "roll out" of its' new online circular program "YTM Connect".
YTM Connect is a tremendous addition to an already powerful online advertising program that is designed to help businesses with their local marketing and branding campaigns.
YourTowMall.net took a "cookie cutter" approach to online circulars and coupons. In designing YTM Connect,we wanted to offer a robust program, that was easy to customize for various business applications, could offer easy self service management by the advertiser, had the ability to accept data uploads in multiple formats and was user friendly to the end user (shopper). We feel that we have accomplished that objective with our first release of YTM Connect, said Mr. Navia, the company's CTO.
YTM Connect has the ability to accept and post advertising campaigns for an unlimited amount of time in advance of an advertising campaign and the campaign can easily be modified, if need be. YTM Connect will post and remove all circulars and coupons automatically.
A business with multiple locations can conduct multiple circular and coupon campaigns at the same time. Companies can allow access to their circulars from their company website or from any of the over 65,000 local yourtownmall sites. The shopper has the option to pick a location nearest to them, and if they are not sure then they can utilize the area search feature.
Yourtownmall.net is taking a different approach to Internet marketing, said, Mr. Neita, the company's CEO. What we are doing here, is offering business- minded individuals an opportunity to share in the future success of YourTownMall. Our marketing concept is to establish Independent Sales Organizations (ISO) to market our Internet based services in conjunction with merchant services. We believe that many business owners still want to have human interaction when making a business decision. The YourTownMall approach to Internet is to "humanize" the Internet for the decision maker of a business. YourTownMall consultants meet with potential customers to tailor a program that best suit the advertiser's needs.
About YourTownMall LLC:
Headquarted in Valley Stream, N.Y., YourtownMall LLC is an affiliated company of ATM Merchant Group Ltd.
The YourTownMall (YTM) program's business model is based on using established Independent Sales Organizations (ISO's). Extensively used in the credit card industry, the ISO was a critical factor in the meteoric rise in the use of credit cards.
Once a YTM site has been published it will be populated with local information such as:
- Job opportunities
- Business listings
- Community events
- Medical services
- Local weather
- School events
Independent Sales Organizations (ISO's) will then visit all listed businesses in that area and promote the program. They will also meet with local political and religious leaders and inform them about the program and its benefits to the community.
The use of experienced ISO's reduces overhead relative to scale of operations and takes advantage of their marketing expertise, experience in a geographical area, and established merchant base. The ISO benefits from an additional product line with a recurring revenue stream.
YTM ISO's will be monitored to ensure they proactively promote the program and its benefits, and will be provided with the marketing material and training required to promote the YTM program.