(PRWEB) February 11, 2006
The personal branding power of Eddie McGuire as chief executive of Australia's number one TV network, the Nine Network could add millions of dollars to the company over the next five years.
Personal branding expert and author Thomas Murrell says McGuire’s unique combination of charismatic personality, influencing skills and high profile makes him the perfect personal brand on which to build a new corporate identity.
“Branding in today’s competitive, crowded and noisy marketplace now needs to focus on three levels – the corporate brand for capital markets and external stakeholders, the internal brand for employees and at a leadership level, the personal brand of the CEO has a significant and often underestimated impact - McGuire has the qualities to succeed at all three levels,” said Mr Murrell.
Mr Murrell is the CEO of 8M Media & Communications, an integrated media, marketing and management consulting firm, an international speaker and the co-author of a new book, Understanding Influence for Leaders At All Levels, published by McGraw-Hill.
“Successful leaders with high levels of power, influence and charisma are able to align their personal brand with that of the company to add shareholder value and this is what makes the appointment of Eddie McGuire such a good decision,” Mr Murrell said.
Mr McGuire is moving from a high profile TV personality role as host of "Who Wants To Be A Millionaire" and "The (AFL) Footy Show" to become an executive despite limited management experience.
“McGuire’s values of the ambitious, hard working and determined battler appeal to the Australian larrikin in us all, and because Nine’s audiences, revenue streams and future fortunes lie with this target market, I’m convinced he will be a success despite his perceived lack of management experience,” he said.
“Brands help keep products or services fresh in the minds of consumers – and good marketers and influencers are able to identify what is at the core of a brand – the McGuire personal brand will bring new energy to Nine’s waning star.”
“The outstanding attribute of the McGuire personal brand is that his values are both authentic and aspirational and this resonates across a wide range demographics. McGuire is not afraid to have a go at the establishment and this much admired Australian trait coupled with his creativity and impeccable networking skills make him the obvious choice.”
Mr Murrell calls his concept Integrity Marketing, where a good CEO will use their position, personality and power to align the values of an organisation with those of its staff and customers.
“The Eddie McGuire story is the typical hero’s journey and this is why his personal brand will add value to the company right from the CEO’s door to the mail room floor,” Mr Murrell said.
For further information contact Thomas Murrell on +61 417 984 996 or tom-at-8mmedia.com.
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