DVD Pioneer Hansen to Open First Indie HD Blu-ray Disc Facilities - Disney, WB, Sony, Fox, Philips, Dell, Panasonic, Samsung, More Announce Product

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DVD pioneer Erick Hansen, founder and Chairman of Blue Ray Technology, will open the perhaps the first independent Blu-Ray factories to make high definition discs for the next generation of the super quality format.

DVD pioneer Erick Hansen, founder and Chairman of Blue Ray Technology, will open the perhaps the first independent Blu-Ray factories to make high definition discs for the next generation of the super quality format.

Until now Hi-Def has only been available to cable and dish subscribers due to the huge amounts of memory needed -- and now they will be available on disc for the skyrocketing HD market due to the new generation of hardware and software. Like 8-tracks and cassettes, there is a format war with Blu-Ray and another HD disc format called HD-DVD, but Blu-Ray appears to have a clear advantage.

Movie and TV conglomerates including such key content providers like Sony, Warner Bros., 20th Century Fox, MGM and Disney support the format, according to the Blu-Ray Disc Association, and many of the top hardware manufacturers like Panasonic, Pioneer, Hitachi, JVC, Mitsubishi, Panasonic, Philips, Samsung, Sony and Zenith. Many, such as Dell and HP, believe it will also be the future of computer storage.

“This is a war without a battle. It is like cassette V.S. 8-Track, said Hansen, an important spokesman and source for the new technology. “Altogether, 160 of the leading movie, game and manufactures are behind Blu-Ray. The main reasons are that Blu-Ray has better quality, anti-piracy, is recordable for private use, and the discs can carry 50 gigabytes of content -- rather than HD-DVDs 30 gigabytes. By contrast, the Blu-ray has about 12 times the memory and picture of a regular DVD has with its old-school 4.7 gigabytes.” With it’s massive storage, Blu-ray also has the potential to carry a dozen DVD-quality movies or thousands of songs like an I-Pod.

Indeed Disney issued a statement concurring it chose the larger capacity of Blu-ray as it could put an HD movie, full interactive games and bonus materials on a single disc. Mr. Hansen has worked with Roy Disney for many years.

“Plus the machines will be compatible with DVD movies so that people will be able to use their collections,” added Hansen. “And the hardware coming out is amazing. For instance the new Blu-ray camcorders with one 50 gigabytes disc can record whole vacations or baby’s first year.”

Hansen built the first indie DVD plant in Valencia, California and owns several related patents related to DVD and digital delivery systems. His Blu-ray facilities will be open for production in time for the Christmas 2006 buying season. It is highly significant as major studios, which can open their own Blu-ray plants, only make about 25% of the movies released each year and very few of the games. Independents account for most of the titles and would get short shrift asking the majors to make their Blu-ray release dates a priority.

“When I first made DVDs in the 90s, there were practically no that believed DVDs were going to work,” said Hansen. “I think we were the first indie DVD factory in world.”

As for the rival format, Hansen was equally forthwith. “Simply put, HD-DVD is a transitional format. I have met few executives of digital delivery who believe otherwise. They are pilotlessness, leaderlessness and even sloppy when it comes to technological prowess -- plus run on an antiquated business model. Blu-Ray is clearly the future.”

Hansen who has worked with the Disney family since DVDs first came into vogue, also noted seven of the eight major movie studios recently announced titles for the Blu-ray launch, including Disney, Fox, Paramount, Warner, Sony, MGM and Lions Gate. The launch line-up will consist of over 100 titles and include recent hits as well as classics such as Batman Begins, Desperado, Fantastic Four, Fifth Element, Hero, Ice Age, Kill Bill, Lethal Weapon, Mission Impossible, Ocean's Twelve, Pirates of the Caribbean, Reservoir Dogs, Robocop, and The Matrix. Many studios have also announced that they will start releasing new feature films on Blu-ray Disc day-and-date with DVD, as well as a continuous slate of catalog titles every month.

Erick Hansen is available for interviews on the future of Hi-Def delivery systems and related interests. Simply reach us below for arrangements. Thank you.

Press Contact: jolsonmedia-at-@yahoo.com (310) 270-3690

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Jeffrey Jolson
Jolson Media
310-270-3690
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