TheUseful is Named a SoFIE Awards Finalist

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Interactive marketing services company is honored in “Most Effective E-Mail Campaign” category at first Florida web marketing awards program.

TheUseful (, a results-based Internet marketing services and technology company, has been named a finalist in the “Most Effective E-Mail Campaign” category at the first annual SoFIE awards.

The SoFIE (South Florida Interactive Excellence) Awards ( recognize companies and agencies in Florida for their excellence in creative execution and overall effectiveness in interactive web marketing. Winners will be determined by an independent panel of judges, including journalists and interactive marketing experts.

“TheUseful is proud to be a finalist at the inaugural SoFIE Awards,” said Michael Mathews, Vice President of Marketing at TheUseful. “We’re pleased that our work is being recognized for its creative excellence and effectiveness, as our rapid growth and position as an industry leader have largely resulted from the successful combination of these two elements.”

The SoFIEs, presented by the South Florida Interactive Marketing Association (, will be awarded at a gala reception on February 24, 2006, at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. The awards gala will showcase website design, online advertising, interactive media trends, email campaigns and other types of online media, as well as the strategies and technology powering these campaigns.

TheUseful is also a co-sponsor of the SoFIE Awards program, presenting an award to the website or online marketing campaign by a Technology or Telecommunications that demonstrates the most effective use of creativity, clarity, high performance and overall excellence in user experience. Other SoFIE Award categories include Online Marketing Strategy, Search Engine Marketing Program, Customer Acquisition and Online Direct Response Program, as well as overall Online Brand Experience.

TheUseful is a results-based Internet marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to the Fortune 1000 community each year – all on a pay-for-performance basis.

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Dennis Dailey
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