Having someone as beloved and dynamic as ‘The Bus’ available to share his unique experiences is a big win for HSN and our millions of viewers.
St. Petersburg, Fl (PRWEB) February 9, 2006 -–
Pittsburgh Steelers running back Jerome Bettis will make a special appearance on HSN this evening at 9 PM (ET). After fulfilling a life-long dream of becoming a Super Bowl champion during Sunday’s game against the Seattle Seahawks, “The Bus” will appear live on the TV shopping network during a one-hour show featuring Super Bowl championship memorabilia created for HSN, the official electronic retailer for the NFL.
Ranked fifth on the NFL’s all-time rushing list with 13,294 yards, Bettis will share with HSN viewers special moments from his illustrious career while offering a collection of limited-edition collectibles, including autographed footballs, helmets and framed pictures from both Bettis and Steeler quarterback Ben Roethlisberger, as well as an exclusive framed 16x20 Super Bowl team picture signed by over 20 members of the championship team.
“HSN’s live remote from Super Bowl XL immediately following Sunday night’s game was our most successful NFL Shop to date, showing the strong demand HSN viewers have for Steelers merchandise,” states Rob Ellerstein, vice president of merchandising for HSN. “Having someone as beloved and dynamic as ‘The Bus’ available to share his unique experiences is a big win for HSN and our millions of viewers.”
In addition to the limited-edition collectibles, Pittsburgh Steelers apparel, coin sets and Super Bowl championship hats will also be available on HSN and HSN.com.
HSN, an operating business of IAC/InterActiveCorp (Nasdaq: IACI), originated the electronic retailing concept in 1977 and has since evolved into a global multichannel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics. Customers who shop on HSN can find name brands such as Sony, Kodak, Gateway Computers and Wolfgang Puck Bistro cookware, as well as fashions from Nicole Miller, Nine West and Etienne Aigner. HSN’s product offerings can be found across a number of retailing platforms including TV, where HSN reaches 89 million U.S. households and is now the 4th largest cable television network in the U.S.; the Internet, through its easy-to-use Web site, http://www.hsn.com; and catalogs, with its Cornerstone Brands portfolio of titles including Alsto’s, Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith and Noble, The Territory Ahead and TravelSmith. In 2005, HSN generated worldwide consolidated sales of over $3 billion, answered 66 million calls and delivered 50 million packages worldwide.
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