SIIA Names JMFA a CODiE Award Finalist For its PRIVILEGE MANAGER CRM™ Software

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Overdraft privilege-related software serves banks, credit unions, millions of accountholders.

The Software & Information Industry Association (SIIA) has named John M. Floyd & Associates, Inc. of Baytown, TX, (near Houston) a finalist in its 21st Annual CODiE Awards. JMFA’s PRIVILEGE MANAGER CRM™ software, which serves financial institutions and their accountholders, is one of five finalists in the category “Best Solution Integrating Content into an Application.”

The proprietary software automates tracking and reporting after an overdraft privilege program – also known as “courtesy pay” – is implemented at a bank or credit union. A listing of all finalists from the more than 1,000 entries can be found at

"The 21st Annual CODiE Awards continue the tradition of honoring the best of the software, information and education technology industries," said Ken Wasch, SIIA President. "When one considers the number of outstanding companies that competed this year, being named a CODiE Awards Finalist is a significant achievement."

Through a unique combination of journalist and peer review, the CODiE Awards recognize 71 categories of outstanding products and services, as well as corporate excellence and philanthropy. This year’s finalists represent a wide, impressive array of technology and business excellence, passion and success, reports the SIIA. They were chosen from more than 1,026 nominations submitted by 500-plus companies – breaking the nominations record set in the 2005 awards.

“JMFA's primary objective was to improve the quality and efficiency of one-on-one customer service in financial institutions, particularly those accountholders with ‘negative balance’ deposit accounts,” explained John M. Floyd, CEO and Founder of the 34-year-old productivity improvement firm (Photo URL:

“With more than 1,000 institutions already using JMFA OVERDRAFT PRIVILEGE(SM) program, an easy-to-use, flexible and integrated solution was required – one that empowered the employees to make informed decisions, to increase collection success and to provide superior customer service,” Floyd said. “That sophisticated package became our PRIVILEGE MANAGER CRM™, a strategic software customizable to each institution and attentive to millions of accountholders.

“This product and our service teams that support it are the result of years of careful research and development, application and ongoing improvement,” Floyd emphasized. “The software eliminates the need to manually scan each day’s nonsufficient funds (NSF) items and avoids the subjective determination of which overdrafts to honor.

“Our technology improves efficiency, streamlines processes and sets in motion a consumer communications process that helps bring account balances back to the positive side,” he noted. “It helps identify troubled accounts for necessary counseling that will ultimately prevent charge-offs to the financial institution. Additionally, the average ratio of service charge income to total assets for our clients is 1.09% – triple the industry average,” Floyd stated.

“I’m convinced our full service software contributes to JMFA’s ultimate goal: Providing a nondiscriminatory, consumer-friendly overdraft program,” he continued. “It helps assure 100% regulatory compliance, improve internal efficiency in handling NSF items, and addresses safety and soundness considerations, legal risks and best practices.”

JMFA is partnered with leading national core processors serving financial institutions. In addition, eight state banking associations and 20 credit union leagues and associations representing more than 20 states and the District of Columbia have named JMFA either an “endorsed” or a “preferred” provider/partner for overdraft privilege. PRIVILEGE MANAGER CRM™ is almost always implemented at the same time.

About SIIA

The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies.

About JMFA

John M. Floyd & Associates, Inc., a leading provider of non-interest income products to financial institutions, has installed performance improvement programs in more than 2,000 banks, credit unions, and thrifts in the past 30-plus years, adding billions of dollars in increased pre-tax earnings for its clients in 49 states and Central America.

JMFA OVERDRAFT PRIVILEGE(SM) and PRIVILEGE MANAGER CRM™ are service marks of John M. Floyd & Associates, Inc.

For more information or interviews:

Steve Swanston, EVP-Sales, John M. Floyd & Associates, Baytown, TX, 800-809-2307,

Anne Griffith, V.P.-Corporate Communications, Software & Information Industry Association, Washington, DC, 202-789-4469,

Preston F. Kirk, APR, Kirk Public Relations, Austin, TX, 830-693-4447

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Preston F. Kirk, Apr
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