Unmetered "Hybrid" and "Xtreme" Bandwidth a Hit at CalPOP.com

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CalPOP is now offering two unique products: Hybrid bandwidth- a mixture of high-speed and cost effective bandwidth so as to meet the needs of webmasters who need LOTS of bandwidth - usually those offering lots of VIDEO and AUDIO files which use lots of bandwidth. CalPOP is offering 10mbps (3,300 gigs) with all it's servers and colocation plans for no extra cost. CalPOP is also offering XTREME bandwidth- a special mixture of bandwidth that sends traffic out the fastest routes of each of it's upstream providers - taking the fastest routes in and out of each provider to offer a bandwidth that is extra fast- faster then any one provider- ideal for 3D gaming.

Bandwidth is not the same thing as water or oil! It's not a natural resource that can run out. In fact, it isn't so much the amount of data transfered that matters as it is the percentage of utilization of available network resources like the router CPU utilization and/or the percent of fiber capacity usage that really matters - and thus, is the real cost to a data center and ultimately the clients. In many cases the cost of electricity is actually more then the cost of bandwidth for a data center. Plus, ISPs usually pay less then server farms (data centers that host the servers that contain Internet web pages) like CalPOP.com for bandwidth. This is simply a matter of convention that started with fiber companies desire to connect to big ISPs like AOL, Comcast, or Earthlink and also a desire of server farm networks (that mostly send bandwidth in the form of web pages out to ISP users) to try and balance their outgoing bandwidth by nearly giving away incoming bandwidth- the kind that goes to ISPs and then to the end user.

The Internet really is just a big web of networks connected to each other - one after another after another.

When networks connect to each other they can be said to be "peering" with each other, and often this means that network owners may have an agreement that as long as each network sends (outgoing) and receives (incoming) the same amount of bandwidth that neither network will charge each other. Some networks are so big that in order to connect (peer) with them you have to agree to "zero settlement peering" - meaning that you get to connect for free but neither network can charge the other no matter if one is sending or receiving more bandwidth then the other.

Bandwidth pricing is all over the place because no one really knows how to price it and network owners can price it anyway they want to. Fortunately, by being multi-homed (being connected to more than one upstream provider of connectivity) a data center can control the routes of the traffic coming and going and mix the traffic so that it is the most cost effective and/or fastest.

CalPOP has done just that, and now is offering two unique products: Hybrid bandwidth- a mixture of high-speed and cost effective bandwidth so as to meet the needs of webmasters who need LOTS of bandwidth - usually those offering lots of VIDEO and AUDIO files which use lots of bandwidth. CalPOP is offering 10mbps (3,300 gigs) with all it's servers and colocation plans for no extra cost.

CalPOP is also offering XTREME bandwidth- a special mixture of bandwidth that sends traffic out the fastest routes of each of it's upstream providers - taking the fastest routes in and out of each provider to offer a bandwidth that is extra fast- faster then any one provider- ideal for 3D gaming.

"CalPOP is now offering the most BANG FOR THE BUCK and also the HIGHEST QUALITY BANDWIDTH available and because our clients are smart and know this, out sales are really going up fast," says Lynn Hoover, Co-President of CalPOP.

"We are a leader in this market and expect our competitors to either get on the train, get out of the way, or get run over," says Evert Van Niekerk, another of CalPOP's three Co-Presidents.

"We are redundant from the top down and open 24 hours and excited by the challenges of our rapid growth," says Ross Thiers, the third Co-President.

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Lynn Hoover
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