Exciting End To the Largest International Makeup Artist Trade Show

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On January 28 and 29 make-up pros, artists, vendors, manufacturers, and enthusiasts came together at the world’s biggest professional gathering all about makeup: The International Makeup Artist Trade Show in London.

The Business Design Centre hosted the fourth annual show, which was presented by Make-up Artist Magazine. Makeup professionals offered education and demonstrations to thousands of visitors from around the world. New products were introduced, make-up secrets were revealed and ideas were exchanged. In addition, attendees had the opportunity to experiment with products and pursue their own interests with those in the know. This year, classroom space was provided to exhibitors to allow for more in-depth demonstrations and practice.

Known simply as "The Show" to the make-up world, the International Make-Up Artist Trade Show is the only show of its kind. Attendees convene for the make-up world's finest gathering to discuss, display, discover and collect the best the industry has to offer.

Every year, the Trade Show continues to further the vision to educate and reach make-up artists around the world.


Until 1997, there were no trade shows specifically for make-up artists. Cosmetic companies expressed a desire for such an event, and so Make-Up Artist magazine publisher Michael Key held the First Annual International Make-Up Artist Trade Show in August of 1997. The Show offered a diverse mix of presentations, products, demonstrations, and education by some of the biggest names in the business.


With more education class time than ever, the 2006 Show was a fabulous opportunity for learning make-up techniques. This year's show included more educators, presenting more than a dozen classes over two days.

Leading professionals and award-winning make-up artists held seminars covering topics such as airbrushing, period hairstyling, character aging, bald cap application, and print and fashion make-up.

Educators that presented at this year’s Show include:

Terry Barber,
Joyce Beagarie,
Liz Bylett, Carolyn Cowan,
Leonard Engelman, Sandra Exelby, Brad Frikkers, Neill Gorton, Jan Harrison-Shell,
Mary Hillman,
Corinne Lucy-Howlett,
Sheila McKenna,
Terri Pace,
Charles Porlier, Trefor Proud,
Gilbert Romero,
Walter Schneiderman,
Angela Seyfang,
Rob Smith-Picture,
Paul Thompson,
Sheelagh Wells,
John Woodbridge.

Keynote Speakers

Michael Westmore, of Star Trek fame, took the main stage as a keynote speaker at IMATS/Europe 2006. After 18 years as department head at Star Trek, Westmore retired in 2005. He is an Oscar and nine-time Emmy award winner. He has been judging the IMATS Star Trek competition in Los Angeles for the last several years, and he judged the character competition at its debut in London.

Daniel Sandler is one of the UK ’s most successful, widely quoted make-up artists. His celebrity and fashion clientele include Naomi Campbell, Kate Moss, Jade Jagger, Kristen Scott-Thomas, Gucci and Tommy Hilfiger. He is a spokesperson for Bourjois Cosmetics. To make-up enthusiasts, Mr. Sandler issues this warning: “More often than not, make-up overtakes and seems dated – not a good look, girls.” He advocates creating make-up that is natural looking but not boring. He claims that “anyone can wear any shade.”

Walter Shneiderman is legendary film make-up career spans 47 years, during which he has worked with world-acclaimed artists from different eras, including Bette Davis, Ingrid Bergman, Clark Gable, Kirk Douglas, Denzel Washington and Vanessa Redgrave. Schneiderman’s credits include many film’s that have achieved acclaim for make-up, such as A Million Years BC, Elephant Man, Isadora, Fiddler on the Roof, Yentl, Cry Freedom and Chaplin. Far from retiring, Schneiderman has used his wealth of experience to develop through his company, Make-Up International, a wide range of innovative professional make-up products used worldwide. He also continues to lecture to colleges and groups.

Trefor Proud came from an extensive theatrical background before making the move into working in film. His credits include Gladiator, A Midsummer Nights Dream and many other films. Trefor worked on Underworld, a futuristic fantasy film made in Budapest. He was awarded the Academy Award for Best Make-up for his work on the film Topsy Turvy. His recent film credits include Kinky Boots, Eragon, Copying Beethoven, Fingersmith, and Closer.


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