Smart Circle International Launches Private Direct Sales Network, Increasing Revenue/Customer Traffic For Businesses

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Company Expands Distribution Models To Meet Retail, Travel and Venue-Based Demands And Increase Referral Prospects

Dallas, Texas, February 13, 2006 – Smart Circle International, the leader in referral marketing worldwide, announced the launch of its Private Direct Sales Initiative, a unique home-based business opportunity expected to broaden consumer reach and increase customer traffic, sales and brand awareness for advertising partners. Whether supporting a local pizza chain or the neighborhood spa, Smart Circle International’s new Initiative will offer more types of businesses more opportunities to reach prospective customers by expanding its sales networks to include everyone from stay-at-home parents and retirees to those focusing on a career in direct sales.

“Home-based direct sales networks have exploded over the past decade, but retail and venue-based marketers have essentially been shut off from this powerful new tool for generating revenue and new customers, until now,” said Paul Byrne, Smart Circle International’s chief marketing officer. “Smart Circle International is the only player in the promotional advertising world in a position to bring the power of referral marketing to major brands and local favorites.”

The company’s new Private Direct Sales Initiative expands on its current distribution model that already targets consumers face-to-face in their homes and at the workplace via a professional canvassing sales force, to now reach neighbors and co-workers through friends and acquaintances. Smart Circle International distributors reach out to the community on behalf of brands they know and trust to create a buzz about advertisers’ promotions that results in increased customer awareness and referrals of the brand. The home-based distributors provide word-of-mouth endorsements in the workplace, at gatherings of friends and family, through community fundraisers and more, always aligning advertisers’ promotions with the interests of the community.

From dinner for two at TGI Friday’s to tickets to a professional baseball game, Smart Circle International has found its key to success is not in changing what consumers buy, but rather how they purchase. By partnering with respected brands to develop Smart Circle Cards that offer special value to consumers and are distributed at no cost to the advertiser, Smart Circle International enables consumers to do more of what they enjoy for less than they thought possible.

“To increase our referral capacity, we have created additional direct sales opportunities and expanded our distribution models to maintain our competitive edge as the leader in referral marketing,” said George Graffy, president of Smart Circle International. “With the launch of our Private Direct Sales Initiative, we’ll have the capacity to extend a personal invitation from our loyal advertising partners to potential customers in even more ways, whether at the office or at home.”

With almost two decades of experience in direct sales, Smart Circle International has become an expert in the development and execution of referral marketing programs that generate positive word-of-mouth referrals within thousands of communities across North America. National and local consumer brands such as Subway, Cinemark and Hilton hotels, just to name a few, work closely with The Smart Circle to offer unique incentives in exchange for increased customer traffic and brand awareness.

“The Smart Circle’s advertising partners know that word-of-mouth referrals are the best endorsements,” said Graffy. “We have proven that our business model is an all-around win for our advertising partners, distributors, and customers by the immediate results in increased customer referrals, and now we’re expanding to reach even more of the consumer population through the people they know and trust.”

About The Smart Circle

Established in 1989, The Smart Circle is the dominant force in referral marketing worldwide and the only company that offers complete coverage of the United States and Canada. Major companies turn to The Smart Circle to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. The Smart Circle reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers. The Smart Circle, Smart Circle International, and Smart Circle Fundraising are trademarks of Smart Circle International, Inc.

These trademarks should not be confused with Smart Circle, a United Kingdom company, Smart Circle Germany, or Smart Circles, a Centrex product.

More information about The Smart Circle is available at

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Amanda Borichevsky
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