Online Furniture Store Great Priced Announces Internet Exclusive Agreement with Leather Italia U.S.A.

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North Carolina online Furniture Store targets broader customer demographics with new exclusive partnership and enhanced Leather Furniture portfolio.

Wilmington, NC based Great Priced Furniture has announced with immediate effect, an Internet exclusive agreement with leather furniture manufacturer and SE North Carolina neighbor Leather Italia U.S.A. Under the terms of the agreement, the Internet furniture retailer has exclusive Internet selling rights to all Leather Italia U.S.A. furniture for a period of two years.

Great Priced Furniture added Leather Italia U.S.A. products to it's established leather category in July 2005 and sales have been buoyant. President Fred Rose said, “Our partners at Leather Italia are only a twenty minute ride from our corporate offices so the logistical benefits to both parties are obvious. We're delighted with this new agreement that gives us Internet exclusivity on a great brand that's going places.”

Great Priced Furniture also offers Coaster and Kathy Ireland Home by Standard leather products on its Web site. The Internet retailer now displays one of the largest offerings of leather furniture from a non-specialist outlet, featuring more than 150 individual products including leather sofa sets, love seats, chairs, motion chairs, ottomans and home theater seating.

A recently completed development of the exclusivity deal is a substantial marketing investment in new studio color photography which displays the Leather Italia U.S.A. collections in premium quality living room settings. Rose added, “Leather Italia U.S.A. is the jewel in our leather category crown. The product quality is superb and the retail prices represent excellent value. It's a winning formula and we're excited to be giving them enhanced national exposure on our web site.”

About Great Priced

One of the early pioneers of online furniture stores, Great Priced Furniture has achieved an average annual sales revenue growth of 182% since 1999 and is now North Carolina's largest Internet furniture retailer.

They have established strong working partnerships with leading furniture manufacturers including American Drew, Pennsylvania House, Lea Furniture, AICO, Pulaski, Magnussen Home, Kathy Ireland Home by Standard, Hooker Furniture, Leather Italia U.S.A., Hillsdale Furniture, Largo and Serta Mattress.

Great Priced Furniture’s online furniture store has built a solid reputation by offering a wide range of brand name bedroom furniture, dining room furniture, living room furniture and office furniture. Their web site features more than 6,500 listings of displayed furniture and shipping times to customers are among the fastest in the industry.

All furniture sold from their online furniture store is backed by a 30 day, full satisfaction, money back guarantee – a first in Internet furniture retailing.

For more information contact:

Fred Rose

President, Great Priced Furniture

Tel: (877) 309-3409

Web Site:


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Wayne W. Kool
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