The Blog Squad Tests Blog Readiness for Businesses

Share Article

When is a business ready to start blogging? The Blog Squad™ experts have set up a free online assessment to help professionals clarify their blog readiness.

By now, most authors, consultants, and other independent professionals have heard all the hype about blogs and their importance for marketing.

How can a professional know if a blog is the right marketing tool for their business, and if they are ready to start blogging?

Until now, people plunged right in and discovered the ins and out, sometimes leaving a blog abandoned on the internet.

Now there is a free assessment to help people decide if a blog is right for their business, and whether they are ready to start blogging or not. The Blog Squad™, a partnership of two blogging consultants, Patsi Krakoff, Psy. D., and Denise Wakeman, have designed an online assessment to help clarify if a blog is the right marketing tool. It is available for free at

Business blogs are sprouting up by the thousands. According to David Sifry, CEO of Technorati, a Google-like service that tracks blogs, the number of blogs has been doubling about every five months since 2003. There are about 20 million bloggers worldwide. As yet, no one is sure how many of those are business blogs.

As many as one-third of all blogs started may be abandoned within a year. Even so, the overall growth of blogging is among the fastest of any technology in history.

According to Pew, one-fourth of all Web users in the U.S. read blogs, and that number is increasing at the rate of 60 percent annually. Professional who want to attract readers and potential clients online might be advised get a blog up and start blogging now.

“While a blog is an interactive web site that will help people get found on the internet, if they don’t write on it at least 2-3 times a week, it can look as uninviting as an abandoned store front. If writing is a drain on a professional's time and energy, they probably shouldn’t try to blog,” advises Dr. Krakoff, who has a doctorate in psychology.

“This 20-question survey will help people determine if adding a blog to their marketing mix is right for them,” explains Krakoff.

Once someone takes the online assessment, participants are invited to download a 60 minute audio program called "What the Heck is a Blog? Why Every Professional Should Start Blogging Now!"


Denise Wakeman,, and Patsi Krakoff,, are authorities in helping independent professionals and small businesses to grow and prosper through optimizing their blogs. Between them, they have 9 blogs they post to on a regular basis covering topics from Internet marketing, blogs, ezine marketing, writing your book through your blog, and business book reviews, plus several private blogs for clients and classes they teach. The Blog Squad™ are co-authors of "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog”, "Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 Days" and keepers of the site,

For more information visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patsi Krakoff
Visit website