Naks Mobile – Launch of Filipino Mobile Entertainment Service in the United States

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First Filipino mobile entertainment service in the US

Next Ideas Inc. today announced the launch of Naks Mobile, the first mobile entertainment service for Filipinos living in the US. Naks Mobile publishes wireless entertainment content and applications, including ringtones, ringbacks, wallpapers, animated screen savers, games, music, infotainment, news and community services. Naks Mobile is tailored to meet the tastes and attitudes of all Filipinos, whether they are a nurse from Cebu, an office worker from Quezon City, a nanny from Pagadian, a seaman from General Santos or a retiree from Baguio.

A simple pricing plan, easy payment method and streamlined ordering process are expected to help attract mobile consumers. The service will be initially available to Cingular and T-Mobile USA subscribers throughout the US. Consumers can access the service through the Naks Mobile website or SMS using the service’s short code 98556. For more information, please visit the Naks Mobile website at http://www.naksmobile.com.

Filipinos represent the third largest ethnic group in the US with over 3.2 million people. With an average household income in excess of $65,000, the spending power of US Filipinos is estimated at over $35 billion per year.

About Next Ideas Inc.

Next Ideas Inc. is a publisher of wireless entertainment content and applications, including ring tones, ringbacks, images, infotainment, games and other content. Next Ideas’ content and application portfolio is based on original and licensed intellectual properties. Next Ideas distributes its content through wireless carriers in the United States. For additional information or to learn about other services, please visit our websites at http://www.nextideasmobile.com and http://www.naksmobile.com.

© 2006 Next Ideas Inc. All rights reserved. Next Ideas, Naks Mobile and other trademarks, service marks and logos are registered or unregistered marks of Next Ideas Inc.

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Chris Moya
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