CharmaineLouise Opens Its First Boutique In SoHo New York

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Luxury hand-crochet atelier joins group of cutting-edge designers at the new Shecky's Shop.

CharmaineLouise previously available exclusively online at opens its first brick and mortar boutique at the new Shecky’s Shop in SoHo today. CharmaineLouise joins 34 other hand-selected, innovative designers within a 7,500 square foot bi-level retail fashion space, the first of its kind. The CharmaineLouise Boutique will display the entire collection of four lines, including the top-selling eight-ply cashmere Lena Sweaterlette with matching bikini, in the heart of New York’s best shopping district. The lines range from $360.00 to $1,845.00. As on the web boutique, custom orders will be taken at the Shecky’s Shop.

“We are ecstatic to open our first brick and mortar boutique after only two months since our debut,” says Charmaine Louise Shelton, Chairman and CEO. “Shecky’s Shop offers new designers a great opportunity to showcase their designs in a fabulous retail environment.”

“The CharmaineLouise Boutique within Shecky’s Shop in SoHo is the perfect extension for the brand—our luxurious collection in the world’s chicest shopping destination,” adds Mia L. Shelton, Chief Marketing Officer.

About CharmaineLouise New York, Inc.:

CharmaineLouise New York, Inc. is a luxury hand-crochet atelier for women's intimate apparel, loungewear, and ready-to-wear in sumptuous hand-dyed cashmere and silk yarns. Inspired by the sylph swans and buxom bombshells of the past and present comes this new collection of high-end crochetwear, reinvented: CharmaineLouise.

Each line offers versatile looks, from sexy lingerie to classic daywear to glamorous eveningwear. Designed with discerning women in mind, the collection is hand-crocheted with excellent craftsmanship in limited quantities using high-quality yarns. CharmaineLouise will also take custom orders, celebrating the art of couture reinvented in hand-crochet. CharmaineLouise is available exclusively online at and Shecky’s Shop New York at 489 Broome Street in SoHo.

Charmaine Louise Shelton founded the company in 2005 after she taught herself the art of crochet during her recuperation from a fall creating the perfect solution—luxurious loungewear that transitions to stylish ready-to-wear.


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Helen C. Shelton
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