Mobile TV Solution Developed by TTP for Neomagic Offers Fast, Low Cost Route to Market for Handset Manufacturers

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The Technology Partnership (TTP) has announced it has developed a mobile TV demonstrator for Neomagic (Nasdaq: NMGC). TTP collaborated with Neomagic to develop a mobile TV solution that allows handset manufacturers and OEMs to quickly bring low cost feature phones to market for receiving mobile TV broadcasts.

The Technology Partnership (TTP) has announced it has developed a mobile TV demonstrator for Neomagic (Nasdaq: NMGC). TTP collaborated with Neomagic to develop a mobile TV solution that allows handset manufacturers and OEMs to quickly bring low cost feature phones to market for receiving mobile TV broadcasts.

TTP shows live demo of feature phone demonstrator receiving broadcasts from BT Movio at the 3GSM World Congress, Hall 1, stand no. D119, 13-16 February 2006, Barcelona, Spain

Melbourn Science Park, UK, and Barcelona, Spain, 14th February 2006: The Technology Partnership (TTP), Europe’s leading independent technology development and licensing company, has announced that it has developed a mobile TV demonstrator for Neomagic (Nasdaq: NMGC), a leader and pioneer in developing and delivering very low-power solutions for multimedia-rich mobile phones and handheld devices. TTP collaborated with Neomagic to develop a mobile TV solution that allows handset manufacturers and OEMs to quickly bring low cost feature phones to market for receiving mobile TV broadcasts.

The demonstrator, based on TTP’s DAB-IP mobile digital TV software and Neomagic’s flagship MiMagic 6+ applications processor, will be shown at the 3GSM World Congress and will feature live broadcasts from BT Movio’s mobile TV service.

Commenting on the significance of this mobile TV demonstrator, Martin Orrell, general manager of DAB-IP at TTP said, “This is more than just a demonstrator – we’ve shown that a system is now available that is capable of supporting all the major broadcast standards including DAB-IP/DMB and DVB-H, and can help reduce time to market for a handset by as much as 50 percent. That means manufacturers wanting to get into the low cost, low power feature phone market for mobile TV, regardless of the broadcast standard or region, can do so quickly with a proven solution based on our DAB-IP software.”

The DAB-IP technology from TTP includes both TV and radio reception and will support the main digital broadcast standards for delivering TV to mobile devices – DAB/DMB and DVB-H. Such independence of broadcast and transmission hardware standards makes it suitable for major markets around the world – and it can be adapted for feature phones, smartphones, PDAs and media players running all major operating systems. The DAB-IP software will include support for both H.264 and Microsoft ® Windows Media Video (WMV) codecs. This means that the mobile TV solution supports multiple standards, making it suitable for receiving broadcast mobile TV in different regions.

The MiMagic™ 6+ from Neomagic is an applications processor which delivers rich multimedia content and low power consumption for imaging and multimedia-centric handheld devices. Its unique integrated high-performance multimedia engine provides an audio/video decoder solution capable of handling simultaneous H.264 video and audio decoding, delivering high-performance 3D graphics.

NeoMagic Corporation's president and chief executive officer, Mr. Doug Young, added, “We are very pleased and excited about the result of our collaboration with TTP. Our combined solution has shown that it is possible for operators like BT Movio to offer mobile TV services using feature phones that deliver the capabilities that their customers are demanding using a technology solution that is available now.”

Editor’s notes:

About TTP

TTP is Europe’s leading independent product and technology development and licensing company. TTP’s primary objective is to create new business based on advances in technology. TTP specialises in communications, medical products, digital printing, microdevices, optics, vision, consumer and industrial products. The company, established in 1987, is headquartered in Melbourn (near Cambridge, UK) and employs 300 scientists and engineers. For more information, visit http://www.ttp.com.

About NeoMagic

NeoMagic Corporation delivers semiconductor chips and software that provide mobile solutions that enable new multimedia features for handheld devices. These solutions offer low power consumption, small form-factor and high performance processing. The Company demonstrated one of the first solutions used for H.264 video decoding in a mobile digital TV phone, and is developing and delivering solutions for audio/video processing of the dominant mobile digital TV standards, including ISDB-T, DMB, and DVB-H. For its complete system solution, NeoMagic delivers a suite of middleware and sample applications for imaging, video and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic product family. NeoMagic has a patent portfolio of over 25 patents that cover NeoMagic's proprietary array processing technology, embedded DRAM and other technology.

Information on the company may be found on the World Wide Web at http://www.neomagic.com.

About BT Movio

BT Movio is a wholesale broadcast entertainment service, delivering TV and entertainment services to mobile devices via the DAB digital radio network. BT Movio was formed by an agreement between BT and GWR, the commercial radio company, now part of GCap Media following the merger of GWR and Capital Radio. It will provide its service via Digital One – the UK’s only national commercial DAB digital radio network. The creation of BT Movio allows BT to gain early entry into the growing convergent mobile and broadcast media market. It combines GCap Media’s leading broadcast assets and experience with BT’s rich heritage in the provision of data and application services. The service is targeted at mobile operators and content providers serving the UK market.

NeoMagic, and the NeoMagic circle logo are registered trademarks, and MiMagic is a trademark, of NeoMagic Corporation.

All other trademarks are the property of their respective owners. NeoMagic disclaims any proprietary interest in the marks and names of others.

Press contacts:

Jean Thompson, The Technology Partnership (TTP)

Melbourn Science Park, Cambridge Road, Melbourn, Herts SG8 6EE, UK

t: +44 (0) 1763 262626    f: +44 (0) 1763 261582

e: jean.thompson@ttp.com

Jeff Blanc, VP corporate communications, NeoMagic Corporation, USA

t: +1-408-486-3851

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Jean Thompson
TTP
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