VisiStat, Inc. Launches AdCaM™

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Website monitoring tool now gives users the ability to track results of specific advertising and marketing campaigns.

VisiStat, Inc., a Web analytics firm focused on next generation, user-friendly analytic solutions tailored for the small to mid-sized business market, announces today the release of AdCaM™, an add-on module that allows users to target clicks from specific marketing campaigns. AdCaM, a real-time website monitoring tool, extends reporting functionality by allowing you to create campaign URLs for tracking specific advertising and promotions, such as individual e-mail campaigns, banner ads, pay-per-click advertising and press campaigns.

“With particular appeal to marketers and those tracking online ad campaigns, AdCaM follows VisiStat’s design of seamless integration and real-time data delivery,” said Stephen Oachs, VisiStat’s Director of Product Development. “As with all our modules, AdCaM is designed to extend and add enhanced customization to VisiStat’s core functionality.”

Fully integrated with VisiStat’s suite of other web analytic services, AdCaM is a module that will allow subscribers to create customized campaign URLs for tracking specific advertising. This link can then be used in any promotion, and VisiStat will track that identifier and generate usage reports.

AdCaM is an add-on module to VisiStat’s core service, and is available immediately. For more information or to receive a 7-day free trial, please visit http://visistat.com/index.php?pmc=PR-021406.

About VisiStat, Inc.

VisiStat, Inc., is a San Jose, CA, based Web analytics firm focused on next generation analytic solutions tailored for non-technical users. VisiStat realized the need for GUI-rich Web analytics tools that could be easily understood "by the masses." By "taking the IT out of Analytics," VisiStat addressed this need while offering rich, dynamic real-time data reporting. Just as TiVo® reinvented how television is watched, VisiStat is revolutionizing the Web Analytics marketplace. Learn more online at http://visistat.com or contact Tina Bean, Sales & Marketing Director, at (408) 670-9172. See a comprehensive demonstration at http://demo.visistat.com.

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Tina Bean