Marketing Panel to Discuss Effective B2B Web Strategies for 2006

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Cincinnati Web/e-commerce marketing experts to speak at seminar hosted by American Marketing Association.

Individuals responsible for managing and executing Web marketing at Cincinnati’s small-to-medium sized organizations are invited to attend a seminar on Tuesday, February 28, 2006 from 8:30 to 10:30 a.m. at the Quality Inn Norwood in Norwood, Ohio. The seminar, hosted by the Cincinnati chapter of the American Marketing Association (AMA), is entitled “Leveraging your Website in 2006: Six B2B strategies you can use” and will feature three local Web marketing experts who will discuss how to make the Web a more productive part of organizations’ 2006 business and marketing plans. The panelists include Brian LeCount, founder of R.O.Why! Marketing, Krissi Barr, owner of Barr Corporate Success, and Mark Miller, a partner with US Digital Partners, who will also moderate.

The panelists will discuss ways to use the Web to:

  • Attract/retain good people,
  • Plan and integrate more effectively,
  • Prospect better,
  • Sell more,
  • Cut expenses and
  • Measure/justify investments.

Using case studies and an interactive Q&A format, the panelists will show attendees how to keep both management and customers happy with their Web sites’ contributions to organizational productivity and the bottom line.

The cost to attend is $25 for AMA members and $40 for nonmembers. Registration costs increase February 24. For more information or to register for the event, call 513.784.2373 or visit and click on “upcoming events”.

About the Panel:

Mark Miller, US Digital Partners (Moderator): USDP helps companies develop successful business relationships online. The firm deploys and manages business websites that result in higher revenue, reduced costs, and increased customer loyalty for its clients.

Krissi Barr, Barr Corporate Success

The results-oriented consulting firm focuses on helping businesses grow and prosper. Barr works with owners and management teams to identify opportunities, break through obstacles, and implement strategies that significantly grow the business.

Brian LeCount, R.O.Why! Marketing

LeCount’s firm creates, deploys, and measures marketing communications that have delivered over $150 million in incremental revenue for clients--traced directly to its initiatives. Beginning with the end in mind, it deploys the Web, advertising, direct marketing, and PR, inventing strategies that create meaningful, measurable outcomes and ROI.

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Brian LeCount