Free Download Takes Fear Out of Buying Invicta and Citizen Watches Online

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Invicta or Citizen? Mechanical or automatic? Quartz or Chronograph? These are some of the decisions consumers need to make when purchasing a watch. But what do you do when there is no suit-clad salesman to explain the inner workings and fine distinctions between watches? All of the different choices that go into making a watch purchase are addressed in a free downloadable e-book, The Essential Watch Guide which is produced by IC-Mart, a leading retailer for Invicta and Citizen watches. The guide is designed to help visitors to make more informed choices about their important purchase.

“It can be difficult to buy something as personal and valuable as a watch online,” comments Zai Zhu, Customer Service Manager at IC-Mart. “When consumers are spending hundreds or even thousands of dollars on a single piece of jewelry they want to know exactly what they are getting. The Essential Watch Guide is a comprehensive resource about choosing the perfect watch and a reputable vendor.”

The Guide goes into great detail about how watches are made and work. Interactive video presentations are powered by Cult 3D and help illustrate the differences among watches in all price ranges and styles. Further, there is detailed information on how to select the right watch for you and properly care for your new watch.

IC-Mart is offering this free educational tool to help consumers make better informed choices. Often consumers think that paying a lot of money for a watch makes it a better watch. The Guide explains how even an economical watch can provide a reliable and lasting timepiece that is as well-crafted as many of the more expensive watches on the market.

To download your free copy of The Essential Watch Guide, use the following link or visit When prompted, use username: icmart and password: 37181468419 to unlock the e-book.

About IC-Mart

IC-Mart, founded in 2002, began by specializing in the sale of Invicta watches. Today, they are a leading authorized dealer of Invicta, Citizen, Orient, Lumionx, Mido, and Vanceur watches. The online Discount Watch Store sells over 700 different watches and over 100 watch accessory items from these lines of high quality, affordable watches.

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